Research on Marketing Strategy of Chinese Painting and Calligraphy Art Based on Wireless Communication Network Resources

Abstract

China has a thousand years of cultural heritage, and its famous paintings and calligraphy works are all representatives of the works of art. Calligraphy and painting have changed from works of art to commodities. This is undoubtedly caused by the changes of the times and society. Calligraphy and painting have gradually formed in this process. The most basic feature that distinguishes the market from other markets is the difference in marketing strategies. Aiming at the current problems in the online marketing of Chinese paintings and calligraphy works, a marketing strategy for Chinese paintings and calligraphy works based on wireless communication network resources is proposed. In view of the lack of accurate analysis of the current Chinese painting and calligraphy and artwork marketing and the uneven quality of the artwork, the above-mentioned problems can be improved through the allocation of wireless communication network resources. The experimental results show that the scope of dissemination of Chinese paintings and calligraphy works using this marketing strategy is wider, and the marketing transaction rate and profit are greater.

Characteristics and development trend of advertising communication in new media communication environment

“…Compared with the environment created by traditional media such as newspapers, radio and television, the sympathetic media environment created by the Internet and mobile media integrating text reading, audio-visual and behavioral experience is the new media environment. [1]In a broad sense, the new media environment also includes the media environment provided by the media whose technology is constantly upgraded and updated on the basis of the traditional media, such as: building media, terminal media in stores, outdoor large color screen media, cinema media and other new media environment. Compared with the traditional media environment, the new media environment has the characteristics of one-way communication, and the interactive information transmission of new media has become more obvious.…”

Retracted: Research on Marketing Strategy of Chinese Painting and Calligraphy Art Based on Wireless Communication Network Resources

“…Tis article has been retracted by Hindawi, as publisher, following an investigation undertaken by the publisher [1]. Tis investigation has uncovered evidence of systematic manipulation of the publication and peer-review process.…”