Research on Integration Management of Big Data Application Precision Portrait Marketing Resources based on Cloud and Edge Collaborative Computing
Zhuli Wei,
Yuankui Ma
Abstract:The application of big data accurate portrait marketing is a kind of big data technology and analysis methods, through the collection, collation, analysis of user behavior and preferences and other data, the user segmentation and portrait, in order to achieve more accurate marketing strategy and resource management. The biggest concern here with large-scale data is to provide support for the decision-making process [1].Cloud and edge collaborative computing is a new computing model that combines cloud and edge… Show more
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