Research on Influencing Factors of Repurchase Rate of Hainan Cross-border E-commerce Platform Based on User Experience

Abstract

The conventional analysis method of influencing factors on the repurchase rate of cross-border e-commerce platforms mainly uses SPSS17.0 to obtain the influencing factors, which is vulnerable to the impact of customer experience competition, leading to the high variance between the influencing factor analysis groups. Therefore, an effective analysis method of influencing factors on the repurchase rate of cross-border e-commerce platforms in Hainan needs to be designed based on user experience. That is to say, the preference index of Hainan cross-border e-commerce platform repurchase is selected based on the repurchase impact variables of Hainan cross-border e-commerce platform, and then the contribution value of the variables is calculated using the stepwise regression analysis method, and the regression model of factors affecting the repurchase rate of Hainan cross-border e-commerce platform is constructed, thus realizing the analysis of factors affecting the repurchase rate of Hainan cross-border e-commerce platform. The case analysis results show that the inter group variance of the designed analysis method of factors affecting the repurchase rate of Hainan cross-border e-commerce platform based on user experience is small, which proves that the designed analysis method of factors affecting the repurchase rate is effective, accurate, and has certain application value, and has made certain contributions to improving the comprehensive sales profit of Hainan cross-border e-commerce platform.