Research on Future Business Strategy Reform of Gaming Console Brands

Abstract

The global games industry has undergone many important and far-reaching changes in the past few decades. In 1979, Atari's first home gaming console came out, and now consoles, personal computers, mobile smartphones or virtual reality, and other gaming platforms have achieved vigorous development in the market. The form of games has changed significantly in different dimensions, such as music, graphics, the complexity of the game types, and the network and sociality. Therefore, grasping the future development trend of the games market is crucial whether for the gaming platform brands' short-term or long-term corporate strategy. Breakthroughs in electronic products and Internet technology have made the content presented by the game more possibilities. Improvements in the performance of personal computers and mobile phones have enabled high-complexity games that could only be run on the consoles can be realized on the two formers. In addition, virtual reality or augmented reality technology has also changed the way players experience games. The popularity of network infrastructure allows players to conduct social activities in the games, rather than just focusing on the game content itself. Therefore, game console brands have various choices to implement their business transformation strategies to meet the challenges brought about by the changing trends of the games industry and the market. They can choose to improve the user experience of console hardware, or develop more social and customized games, or even shift their focus to other gaming platforms.