With the rapid development of smart wearable devices, more and more people are interested in smart wearable devices. Thanks to the convenience brought by intelligent products, people are becoming more and more receptive to them. Based on the design strategy proposed for its design style and unique function, this paper starts from the theory of women's intelligent jewelry. First of all, the origin and development of women's intelligent jewelry, supporting technology and other aspects are studied. Then through the study of emotion theory, the emotional needs and appearance preferences of women in intelligent jewelry design are further analyzed. Finally, the principles and methods of emotional design of female intelligent jewelry are obtained through questionnaire survey, and the corresponding evaluation system is formed, and the research results are verified by examples.