Research on Forest Health Care and Service Design

Abstract

In the context of a Healthy China and Rural Rejuvenation, the forest health care industry is actively supported by national policies, but the growth of current forest health care bases is still in its early stages, and many problems exist. On the one hand, service products have ambiguous characteristics and obvious homogenization, indicating a lack of consideration for users' diverse needs; on the other hand, the overall service process is immature, affecting user stickiness and evaluation of forest health care bases and recreation service products. This paper explores the characteristics and needs of forest health care user groups from the standpoint of service design, and converts user needs into visible services using a user-centered approach, which not only broadens the application scope of service design, but also improves the return rate of users and the praise rate of forest health care, and provides suggestions and experiences for further forest health care industry improvement to achieve Multi-win has a commercial and social value.