Research on Digital Transformation Mode Analysis and Brand Influence Enhancement Strategy of Shanxi Intangible Cultural Heritage Guangling Paper Cutting

Abstract

In this paper, through the collection and analysis of data, the art of Guangling paper-cutting is theoretically researched, and the general features and shapes of Guangling paper-cutting are summarized. In order to overcome the limitations of traditional algorithms in the extraction of features of Guangling paper-cutting, the combination of spatial pyramid matching and context-dependent histogram methods are used to extract the shape features of paper-cutting images with stronger differentiation. The support vector machine is used to solve the problem of recognizing and classifying the image patterns in the digitized display. The design of the digital promotion of the Shanxi Guangling paper-cutting brand is carried out. Research variables are designed to analyze the effect of digital transformation and promotion of paper-cutting brands. The results show that the discrepancy of Guangling paper-cutting features extracted by the algorithm in this paper is very low, the e1 difference is maintained within 0.1, and the total recognition rate of SVM on Guangling paper-cutting features can reach 88.06%, and the overall effect is more satisfactory, and the regression equation of the influence of paper-cutting = −0.807+0.111*history+0.122* style+0.234*paper-cutting+0.216*display+0.136 * linkage, and propose strategies to enhance the influence of paper-cutting brand. The technical methods used in this study guarantee the quality of the digital transformation of Guangdong paper-cutting from the source.