Research on Convergence Media Ecological Model Based on Blockchain

Abstract

Currently, the media industry is in the rapid development stage of media integration, which has brought about great changes in content production mode, presentation form, communication mechanism, operation and maintenance management, etc. At the same time, it is also faced with problems such as difficult information traceability, declining industry credibility, low data circulation quality and efficiency, difficult data security and user privacy protection, etc. Utilizing blockchain’s characteristics can solve these problems that the media industry is currently facing. This paper designs a convergence media ecology model based on blockchain (CMEM-BC), focusing on the basic elements of the model, node operation and maintenance system, node management mechanism, value circulation mechanism, and storage mechanism, trying to establish a decentralized, traceable, and immutable convergence media ecosystem. On this basis, this paper summarizes the ecological framework and ecological model of CMEM-BC. Finally, the paper describes the verification of the effectiveness of CMEM-BC in key links through simulation experiments, verifying that CMEM-BC has high originality and is more suitable for the application of convergence media ecology through model analysis and comparison.