Research on consumers' health information consultation patterns

Wu, Dan; Xu, Hao; Fan, Shu

doi:10.1108/ajim-03-2020-0080

Cited by 6 publications

(5 citation statements)

References 26 publications

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“…People turn to social media for health information for multiple purposes. First, they may seek health information to meet their health information needs (Pian et al , 2020) or to obtain knowledge about health conditions or treatment options (Wu et al , 2021). Young people, especially, feel that the health-related content on social media is relevant and useful (Fergie et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok

Song

Zhao²,

Yao³

et al. 2021

INTR

117

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PurposeAlthough leveraging social media to access healthcare information is nothing new, a boom in short video apps offers new potential for disseminating health-related information. However, it is still unclear how short video apps might facilitate and benefit users’ consumption of health information. Furthermore, the technology features of short video apps complicate attempts to conduct research about them; as a consequence, they have been understudied. For addressing these concerns, this study adopts an affordance perspective to investigate the relationship between affordances and user experience and to examine factors that contribute to users’ intention to continue using short video apps to obtain health information.Design/methodology/approachDrawing upon affordance theory, we constructed a research model that integrates four types of affordances (livestreaming, searching, meta-voicing and recommending), three types of user experience (immersion, social presence and credibility perception), and user’s intention to continue use. We employed an online survey and obtained a sample of 372 valid responses from TikTok (DouYin) users in China. The partial least squares (PLS) method was used to analyze the data.FindingsThe study found that the user experience, in terms of social presence, immersion and credibility perception, can significantly predict users’ intention to continue using short video apps to obtain health information. Furthermore, the user experience was positively associated with the different affordances provided by the short video apps.Originality/valueThe findings of this study have several implications. First, the study contributes to the health information behavior literature by incorporating the aspect of user experience. Moreover, the study extends the application of affordance theory to users’ health information acquisition, and it carries some practical implications on how to leverage the great potential of short video apps to serve public health communication better.

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Section: Literature Reviewmentioning

confidence: 99%

Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok

Song

Zhao²,

Yao³

et al. 2021

INTR

117

View full text Add to dashboard Cite

show abstract

“…The underlying reasons for this shift are varied. Viewers may trust specific video posters and their tips for maintaining health conditions, which can facilitate viewers in recognizing their health state (Pian et al, 2020;Wu et al, 2020). Health science videos with humor may fulfill viewers' hedonic needs as well (De Choudhury et al, 2014).…”

Section: Health Science Short-form Videomentioning

confidence: 99%

“…Viewers may trust specific video posters and their tips for maintaining health conditions, which can facilitate viewers in recognizing their health state (Pian et al. , 2020; Wu et al. , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

How doctor image features engage health science short video viewers? Investigating the age and gender bias

Tan

Geng

Chen

et al. 2023

IMDS

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PurposeShort-form health science videos have become an important medium for disseminating health knowledge and improving public health literacy. However, the factors that determine viewer engagement are not well understood. This study aims to address this research gap by investigating the association between doctor image features and viewer engagement behavior, building on the personal branding theory and information signaling theory.Design/methodology/approachA sample of 1245 health science short-form videos was collected, and key video features related to doctor images were extracted through manual labeling. Multi-variable regression analysis and SPSS process model were employed to test the hypotheses.FindingsThe results show that doctor image features are significantly associated with viewer engagement behavior. Videos featuring doctors in medical uniforms receive more viewer likes, comments and shares. Highlighting the doctor's title can increase viewer collections. Videos shot in a home, white wall, or study room setting receive more like, comments and sharing. The doctor's appearance demonstrates a positive nonlinear relationship with viewer likes and comments. Young doctors with title information tend to attract more video collections than older doctors with title information. The positive effect of the doctor's appearance and showing title information, become more significant among male doctors.Originality/valueThis research provides novel insights into the factors that determine viewer engagement behavior in short-form health science videos. Specific doctor image features can enhance viewer engagement by signaling doctor professionalism. The results also suggest that there may be age and gender biases in viewers' perceptions.

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“…Since January 2020, COVID-19 has been one of the most popular trends on social media such as Twitter and Sina Weibo in many countries, and it continues to remain as a trending topic. The public has developed a habit of searching for health information online (Chi et al, 2020;Wu et al, 2020). There is no doubt that global health crisis is also an information crisis (Xie et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Understanding citizen engagement and concerns about the COVID-19 pandemic in China: a thematic analysis of government social media

Luo

Duan

Shang

et al. 2021

AJIM

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PurposeIn crises such as the coronavirus disease 2019 (COVID-19) pandemic, governments need to act in time to lead citizens toward rational reactions and disclose information effectively to the public. This paper aims to understand the content published by the government and identify how citizen engagement relates to content type and emotional valence.Design/methodology/approachThe grounded theory approach was adopted and nine types of content posted by the government were observed. The data were obtained from “People's Daily”, an official Sina Weibo account representing the voice of the Chinese government, from January 3 to June 22 in 2020.FindingsThe analysis shows that information related to emotional support and social mobilization were the most reposted, while those mentioning immoral and illegal incidents were the most liked and commented. Also, it was found that positive posts tend to attract more likes, yet with fewer reposts than neutral posts.Originality/valueThe authors adopted thematic analysis and focused on the impact of post content and valence on user participation behavior. This study expands the existing literature. The government can improve crises management capability by learning about citizen engagement behaviors on social media.

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Research on consumers' health information consultation patterns

Cited by 6 publications

References 26 publications

Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok

Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok

How doctor image features engage health science short video viewers? Investigating the age and gender bias

Understanding citizen engagement and concerns about the COVID-19 pandemic in China: a thematic analysis of government social media

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