Research on competitive strategy of dynamic supply chain with network effect

Zhou, Rui; Ma, Ruimin; Jin, Maozhu

doi:10.1080/10236198.2016.1229315

Cited by 2 publications

(1 citation statement)

References 13 publications

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“…Our study also involved the research of network externalities. Currently, the research on network externalities mainly focuses on the traditional offline supply chain [15,29]. Zhou and Yuen [30] analyzed the impacts of network externalities, government subsidies, and consumer behavior on the pricing of remanufacturers.…”

Section: Network Externalities In the Supply Chainmentioning

confidence: 99%

Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns

et al. 2022

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With the popularization of platform economics, many manufacturers are shifting their operations from offline to online, forming platform supply chains (PSCs), which combine e-commerce with supply chain management. To study the influences of network externalities and fairness concerns on advertising strategies of the platform supply chain (PSC), we construct decentralized decision-making models, with and without fairness concerns. Then, we solve the optimal decisions regarding PSC and use numerical examples to verify the conclusions of the decision models. We further analyze the internal influences of advertising strategies on network externalities in the extended model. We find that the network externalities are beneficial to the PSC system, but the manufacturer’s fairness concerns are not beneficial to the PSC. The advertising strategies of the network platform are not affected by network externalities and fairness concerns. In the extended model, the manufacturer can obtain more profits, but the network platform yields less profit than the decentralized model without fairness concerns. Moreover, the more sensitive the network externalities are to the change in advertising strategies, the greater the profits for the PSC members.

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Section: Network Externalities In the Supply Chainmentioning

confidence: 99%