Research on Choice of Logistics Mode of B2C Enterprises with FAHP

Abstract

Under the background of economic globalization and regional economic integration, B2C enterprises begin to focus on how to handle the relationship between logistics services and E-commerce services in the face of intense competition from other companies. This paper proposes a fuzzy analytical hierarchy process (FAHP) approach to select the logistics mode of B2C electronic commerce companies. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.