Recommendation algorithm is a kind of artificial intelligence technology which is widely used in all walks of life. In the field of product art design, recommendation algorithms can help designers better understand user needs and quickly provide design solutions that meet user needs. However, the application of recommendation algorithm in product art design also has some challenges, such as data collection, algorithm selection, model optimization and so on. In this paper, the application of recommendation algorithm in product art design is deeply discussed, aiming to provide reference and enlightenment for practitioners in related fields.