Research Note Are Cultural Heritage Visitors Really Different From Other Visitors?

Martin, B.; Bridges, William C.; Valliere, William

doi:10.3727/1083542041437611

Cited by 15 publications

(8 citation statements)

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“…They also could be identified as middle class due to 58% of their sample exceeding an income of $40,000 per annum. In a comparison of heritage and non-heritage tourists, Martin et al (2004) determined that age was the only difference between the two groups as "cultural heritage visitors were about 5 years older on average than other visitors" (p. 131). The visitors in the research undertaken by Huh et al (2006) had similar characteristics to the previous studies.…”

Section: Heritage Touristsmentioning

confidence: 99%

Who visits World Heritage? A comparative analysis of three cultural sites

Adie

Hall

2016

Journal of Heritage Tourism

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Abstract:Heritage tourism is a growing segment of the modern tourism industry, and several studies have been undertaken to identify the individuals who participate in this type of tourism. These have indicated that heritage tourists, generally, are middle class, middle age, and well educated. However, despite their iconic role, there has been relatively little attention paid to profile of visitors to World Heritage Sites.This study aims to better understand the demography of this specific tourism segment through the use of survey-based research at three geographically-diverse World Heritage Sites: Independence Hall in the USA, Studenica Monastery in Serbia, and the Archaeological Site of Volubilis in Morocco. Through the use of descriptive statistics, several over-arching trends were noted among the three sites.World Heritage site visitors were found to be very well educated, but they did not have any similarities in relation to age, income, or residence, which contrasts the 'general' heritage tourist typology. However, there were several World Heritage specific trends. While this work is a snapshot of the three sites under study and thus is difficult to generalize, it provides the basis for more comprehensive demographic research on visitors to World Heritage sites.

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Section: Heritage Touristsmentioning

confidence: 99%

Who visits World Heritage? A comparative analysis of three cultural sites

Adie

Hall

2016

Journal of Heritage Tourism

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“…However, Balcar & Pearce (1996) found that most of the heritage visitors in their study were in the 25-54 age range, much younger than in other research findings. Additionally, Martin et al (2004) determined that heritage visitors and general visitors shared similar gender profiles, median income and education levels, which contradicted previous descriptions of the socio-demographic characteristics of heritage visitors.…”

Section: Literature Reviewmentioning

confidence: 55%

“…Silberberg (1995) found that studies of heritage tourists showed that they were older, more likely to be female and stay longer. Martin et al (2004) concluded that cultural heritage visitors were about 5 years older on average than other visitors. Most of the heritage visitors were between 50 and 79 years of age, with an average age of 56.…”

Section: Literature Reviewmentioning

confidence: 97%

Activity Segmentation of the International Heritage Tourism Market to Taiwan

Yan

Morrison

et al. 2007

Asia Pacific Journal of Tourism Research

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The heritage tourism market has developed from being regarded as a small niche segment to a mainstream market of considerable size. In Taiwan, diversified heritage resources hold considerable appeal to the international tourism market. Little research has been completed on international heritage tourists to Taiwan, so this study utilized Taiwan as a case study and examined international tourists to the destination. It first employed cluster analysis based on activity participation to segment the market and test for the existence of "heritage tourists". Three groups of international tourists to Taiwan were identified and they were labelled as "heritage", "shopping" and "non-specialists". The heritage group had a high participation rate in visiting heritage relics (90.6%). The study also profiled tourists according to the reasons they travelled to Taiwan and sociodemographic variables. The heritage tourists and other activity participation groups were compared to reveal the major motivational and socio-demographic differences involved. The findings showed that "international heritage tourists to Taiwan" were a group of visitors with relatively younger ages, middle levels of income and higher educational levels. The study defined heritage tourists who indicated visiting heritage sites as part of their reason for visiting Taiwan as "motivated heritage visitors". Other heritage tourists who participated in heritage activities, but did not list heritage tourism as a reason for visiting Taiwan, were defined as "heritage site visitors". Finally, the study profiled the two groups of heritage tourists and compared them, with significant differences being found in ages and nationalities.

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“…Cultural heritage tourism has emerged as both an important economic tool and marketing tool when seeking a competitive advantage in the tourism industry (Alzua, O'leary, & Morrision, 1998;Cannon & Ford, 2002;Chhabra, Sills, & Cubbage, 2003;Frost, 2003;Martin, Bridges, & Valliere, 2004;nurse, 2002;rivera, hara, & kock, 2008). research has confirmed that cultural heritage tourism is one of the fastest growing segments of the travel industry, (Craine, 2005), growing 10-15% annually (DeBellis, 2001).…”

Section: Introductionmentioning

confidence: 93%

“…Findings revealed cultural heritage travelers spent an average of $994 per trip, contributing more than $192 billion annually to the US economy. when compared to other travelers, cultural and heritage tourists tend to be more educated, prefer their leisure travel to be educational, have higher levels of income, spend more money, are more apt to stay in commercial lodging properties, travel longer distances to obtain the experiences they seek, travel for longer periods of time, and seek authentic destinations (Chhabra, Sills, & rea, 2002;Grunwell & ha, 2007;Mandala, 2009;Martin, Bridges, & Valliere, 2004;taylor, Fletcher, & Clabaugh, 1993;the historic/Cultural traveler, 2003).…”

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confidence: 95%

The Economic Impact of a Heritage Tourism Attraction on a Rural Economy: The Great Smoky Mountains Railroad

Ha¹,

Grunwell²

2011

Tourism Analysis

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Cultural heritage tourism has emerged as both an important economic tool and marketing tool when seeking a competitive advantage in the tourism industry. This study examined the economic impact a heritage railway has on a regional rural economy, namely the Great Smoky Mountains railroad (GSMr), a member of American heritage railways. Findings revealed the GSMr has exerted a profound effect on the region. It has contributed significantly to the regional economy, and has provided excellent value for the services rendered based on visitor satisfaction ratings. It has helped to diversify the regions tourism offerings, enhance its uniqueness and revitalize its tourism industry. Results from this study will assist GSMr management in the future planning and development of its heritage railway train excursions and marketing strategies.

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Research Note Are Cultural Heritage Visitors Really Different From Other Visitors?

Cited by 15 publications

References 0 publications

Who visits World Heritage? A comparative analysis of three cultural sites

Who visits World Heritage? A comparative analysis of three cultural sites

Activity Segmentation of the International Heritage Tourism Market to Taiwan

The Economic Impact of a Heritage Tourism Attraction on a Rural Economy: The Great Smoky Mountains Railroad

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