Research methods in business: Quantitative and qualitative comparative analysis

Lo, Fang‐Yi; Rey-Martí, Andrea; Botella-Carrubí, Dolores

doi:10.1016/j.jbusres.2020.05.003

Cited by 39 publications

(26 citation statements)

References 13 publications

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“…This study uses a questionnaire as a data collection tool (Lo et al, 2020). As presented in Table 1, the questionnaire was developed from several predetermined variables, namely service, word of mouth, subjective norms, knowledge of usury and intentions.…”

Section: Methodsmentioning

confidence: 99%

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

Kamal¹,

Muslem²,

Mulyadi³

et al. 2022

Shirkah

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Research rarely reaches the discussion of loan sharks. This study describes how intentions are influenced by service, word-of-mouth, and subjective norms, with knowledge of usury acting as a moderating variable. This quantitative study involved 150 respondents. The data collected was analyzed by using structural Equation Modeling (SEM) with SmartPLS 3 Software. According to this study, service significantly affected intention to take a loan from loan sharks but had no influence on word-of-mouth. Though it has no influence on intention, the subjective norm has a significant influence on word-of-mouth. The service on the intention is mediated by word of mouth, which has an influence on the intention. However, word-of-mouth does not act as a mediating variable between subjective norms and intentions. The intention to use the services of loan sharks is significantly moderated by knowledge about usury, which also significantly moderates word-of-mouth and subjective norms. It did not, however, moderate the influence of service on intentions. As a result, it is recommended that the government create Islamic financial institutions not only for the middle class and upper class but also for the lower economic class, which is vulnerable to loan sharks.

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Section: Methodsmentioning

confidence: 99%

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

Kamal¹,

Muslem²,

Mulyadi³

et al. 2022

Shirkah

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“…This study uses quantitative research methods [36], [37]. The type of research used is a cross-sectional survey study [38].…”

Section: Methods 21 Methodsmentioning

confidence: 99%

Elaboration of High School Student’s Metacognition Awareness on Heat and Temperature Material: Wright Map in Rasch Model

Hikmah

Sukarelawan

Nurjannah³

et al. 2021

IJSME

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This study aims to elaborate on the interaction between students’ metacognitive awareness and the difficulty level of items in Heat and Temperature Metacognition Awareness Inventory (HeTMAI). This study uses a quantitative research method with the type of survey research. The respondents involved were 30 students and came from one the public high schools in eastern Indonesia. Metacognitive awareness was evaluated using the 26-item HeTMAI. Student responses are administered online, are voluntary and anonymous. The interaction between students’ metacognitive awareness and items in HeTMAI was analyzed using the Wright map based on the Rasch model. The analysis results show that the student’s average ability is 1.00 logit higher than the item difficulty level. The students’ abilities ranged from -1.34 to 5.98 logit, and the item difficulty level ranged from -0.51 to 0.70. In general, it appears that most students tend to agree more easily with the statements in HeTMAI.

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“…In analysing the results of hypothesis testing in this study where the hypothesis used in this research is how the influence of brand image on impulse buying of health products, the researcher relies on a positivistic paradigm to link the influence of the Shopee Brand Image through content marketing in its online applications to consumer impulse buying. This study rests on using quantitative methods (Lo et al, 2020;Strijker et al, 2020) with the classic assumption test with IBM SPSS Statistics 26 software. This research is a quantitative study using a questionnaire as a research instrument.…”

Section: Methodsmentioning

confidence: 99%

Brand image’s impression on impulsive buying of healthcare products

Agung¹,

Marta²,

Changsong³

et al. 2021

Indonesian Journal of Communications Studies

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The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.

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Research methods in business: Quantitative and qualitative comparative analysis

Cited by 39 publications

References 13 publications

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

Elaboration of High School Student’s Metacognition Awareness on Heat and Temperature Material: Wright Map in Rasch Model

Brand image’s impression on impulsive buying of healthcare products

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