Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges

Mattsson, Lars‐Gunnar; Naert, Philippe A.

doi:10.1016/0167-8116(85)90019-9

Cited by 9 publications

(5 citation statements)

References 75 publications

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“…Our perspective on the development of research in social sciences is that it should be considered as embedded in a societal setting that is basically of a “local” rather than “global” character. This local character was even more evident in the 1970s (Mattsson and Naert, 1985). This social setting is dynamic and interactive.…”

Section: Introductionmentioning

confidence: 91%

Discovering market networks

Mattsson

Johanson

2006

European Journal of Marketing

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PurposeIn 1982 two books published in Sweden suggested a network perspective on markets and marketing. The purpose of this paper is to explain the emergence in Sweden of the network perspective.Design/methodology/approachProvides an examination of research in industrial marketing and related fields during the 1970s and the roles of the societal and academic contexts for the research.FindingsClose relations between academic research and business was particularly crucial since it provided access to industry on all organisational levels and business relevance of the research. Three areas of research seem to have been especially important in the development: supplier‐customer interaction, strategy and organisation of the firm and the interconnectedness between markets. The emergence of the network perspective is seen as a result of a conceptual compromise between a group engaged in dyadic business relationship research and another group that had a wider systems interdependence view on markets. The paper shows that the development can be regarded as a discovery process.Research limitations/implicationsThe study is limited to the development in Sweden during the 1970s and leading to the publication of two books that suggested a network perspective. A result of the paper is that the development during the period is only the first phase in the discovery of market networks. This suggests that analysis of the later development may be fruitful.Originality/valueThe study demonstrates the roots of the network perspective on markets and marketing and contributes to the understanding of the development of new paradigms in general.

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Section: Introductionmentioning

confidence: 91%

Discovering market networks

Mattsson

Johanson

2006

European Journal of Marketing

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“…In the second volume of IJRM, Lars-Gunnar Mattson and Philippe Naert (1985) wrote an interesting article in which they compared Intern. J. of Research in Marketing 25 (2008) …”

Section: The State Of Research In Marketing In Europementioning

confidence: 99%

The International Journal of Research in Marketing (IJRM): Its conception and early years

Wierenga

2008

International Journal of Research in Marketing

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“…It could be argued that even the non-academic use of an article is relevant in demonstrating the impact of research, particularly in professional disciplines. Monographs and working papers are a more accepted method for disseminating research in Europe than in others countries (Mattsson and Naert, 1985), therefore a reliance on journal literature to assess impact potentially leads to a bias towards material from certain countries.…”

Section: Assessing International Journal Impactmentioning

confidence: 99%

Assessing international journal impact: the case of marketing

Rosenstreich

Wooliscroft

2012

European Business Review

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Purpose -Potential ethnocentric biases in stated preference journal rankings are reviewed and revealed preference ranking methods are investigated. The aim of the paper is to identify an approach to ranking journals that minimises ethnocentric biases and better represents the international impact of research. Design/methodology/approach -Coverage of marketing journals in Ulrich's, EBSCO, SSCI, JCR, Scopus and Google Scholar is explored. Citing references to 20 articles are analysed to determine citation time lags and explore the content of SSCI, Scopus and Google Scholar. To further review the extent of citation coverage, h-index scores are generated for ten marketing journals using data from SSCI, Scopus and Google Scholar. In total, 36 marketing journals are ranked using the g-index and Google Scholar data and results are compared to ten published rankings. Findings -Stated preference ranking studies of marketing journals rely on US-based respondents. The coverage of EBSCO, SSCI, JCR and Scopus databases is not representative of marketing's literature as they have few international sources, and a disproportionate coverage of US-based journals. Google Scholar provides broader international coverage. The Impact Factor may be inappropriate for marketing journals as a large proportion of citations occur more than five years post-publication. Results indicate that the g-index is a superior approach to measuring the impact of marketing journals internationally. Practical implications -Exposure of the limitations in existing ranking methods should encourage improvements in the development and use of journal rankings. Originality/value -The investigations present original evidence to support long-term concerns about approaches to journal ranking and citation analysis.

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Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges

Cited by 9 publications

References 75 publications

Discovering market networks

Discovering market networks

The International Journal of Research in Marketing (IJRM): Its conception and early years

Assessing international journal impact: the case of marketing

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