Research and Application of Green Marketing in the Apparel Industry

Abstract

In recent years, with the influence of the World Green Wave, consumers prefer to green products increasingly, and there is no exception with the garment marketing. Green clothe concept is in the formation of a unique competitive advantage in the clothe industry. But how to form the "green marketing" is the shortcoming for current domestic-garment enterprises. In the current period of economic structure transformation, is it necessary for garment enterprises to re-consider their own marketing ideas, and green marketing really lead the sustainable development of the garment industry.