Higher individualization levels, shorter product life cycles and fluctuating market demand influence manufacturing environments considerably, leading for example to a greater planning complexity and more frequent reconfiguration of production equipment and systems. These factors generate high nonvalue-added production costs that reduce factory adaptability.In this context, automobile manufacturers demand a reduction in installation and integration activities that allow for an increase in the versatility of their production facilities. Business model innovations are hence required for manufacturing equipment suppliers to meet their customers' demands and stay competitive in the long term.This paper identifies promising approaches for manufacturing business model innovation, including preliminary assessment within the research campus ARENA2036. The approaches lead to alternative business models that represent a possible way out of the conventional business dynamics between automobile manufacturers and their equipment suppliers, currently inhibiting innovation towards more flexible production systems.