Reputation effects in peer-to-peer online markets: meta-analyses and laboratory experiments
Ruohuang Jiao
Abstract:The commonly used reputation systems in online markets facilitate establishing trust in a potential transaction partner who is often anonymous and geographically distant. Successful transactions will only take place when sellers and buyers trust each other, and a good reputation from previous experience will induce such mutual trust and lower the risks for both parties. In this dissertation, we used meta-analytic methods to synthesize evidence from over a hundred empirical studies to affirm the general existen… Show more
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