Reputation Beyond the Rankings: A Conceptual Framework for Business School Research

Vidaver-Cohen, Deborah

doi:10.1057/palgrave.crr.1550055

Cited by 176 publications

(161 citation statements)

References 57 publications

Supporting

Mentioning

140

Contrasting

Unclassified

Order By: Relevance

“…In the end of Table 3 cumulative Table 3 also provides information on the number of respondents that didn't have any opinion on some of corporate reputation indicators. For example, students during evaluation of Kaunas university of Technology had least information about such indicators of corporate reputation measurement: appealing leader (14), environmentally responsible (12), good place to work (8) and admission to work (8). Most of students that evaluated Mykolas Romeris university couldn't evaluate such indicators of corporate reputation measurement as: appealing leader (11), record of research (9) and internationality (9).…”

Section: Research Results Of Lithuanian Universities' Corporate Reputmentioning

confidence: 99%

The view of students towards corporate reputation of Lithuanian universities

Šontaitė-Petkevičienė¹

2013

MOSR

View full text Add to dashboard Cite

This paper analyzes corporate reputation of Lithuanian universities by empirically evaluating and comparing it from the view of students. After conceptualization of theoretical aspects of corporate reputation measurement at higher education institutions, research results of corporate reputation measurement of Lithuanian universities from the view of students are presented. Keywords: corporate reputation, corporate reputation measurement, universities, students.Straipsnyje nagrinėjama Lietuvos universitetų korporatyvinė reputacija, ją empiriškai įvertinant ir lyginant studentų požiūriu. Konceptualizavus teorinius aukštojo mokslo institucijų korporatyvinės reputacijos vertinimo aspektus, pateikiami Lietuvos universitetų korporatyvinės reputacijos vertinimo studentų požiūriu tyrimo rezultatai. Raktiniai žodžiai: korporatyvinė reputacija, korporatyvinės reputacijos vertinimas, universitetai, studentai. miglė ŠONTAITĖ-PETKEVIČIENĖ IntroductionThe importance of good corporate reputation has gained a wide interest from theory as well as practice. In recent years interest in corporate reputation has also surged between higher education institutions as a result of decreasing population of young people and increasing globalization. In the context of an increasing competition, it is inevitable for all higher education institutions to undertake strategically oriented actions in order to stay successful. In this competitive market situation strong corporate reputation can be of a great importance as corporate reputation is believed to have a crucial role in encouraging stakeholders to view a particular higher education institution in a favorable light.Academics (Caruana, Chircop, 2000;Cravens, Oliver, Ramamoorti, 2003;Freeman, Harrison, Wicks, 2007;Griffin, 2008;Nguyen, Leblanc, 2001;Walsh, Beatty, 2007) highlight the view of customers, as particularly important stakeholder group, towards corporate reputation and, point out that comparing to other stakeholder groups, customers can have different expectations and views towards an organization. After 2009, when the new law of science and studies of Lithuania Republic was approved and higher education market became highly competitive, customers miglė ŠONTAITĖ-PETKEVIČIENĖ 116 became the most important stakeholder group. New market, consisting of actively competing higher education institutions provided its customers a freedom of choice and, higher education institutions found themselves on a constant evaluation. In such situation, measurement of Lithuanian universities' corporate reputation from the view of customers became of significant importance because good corporate reputation can help to attract potential customers, retain existing customers and manage relationships with former customers.Constant measurement of corporate reputation from the viewpoint of main stakeholder group can indicate what efforts universities need to undertake in order to achieve the desired level of corporate reputation. Especially, it is very important to Lithuanian universities to build good corp...

show abstract

Section: Research Results Of Lithuanian Universities' Corporate Reputmentioning

confidence: 99%

The view of students towards corporate reputation of Lithuanian universities

Šontaitė-Petkevičienė¹

2013

MOSR

View full text Add to dashboard Cite

show abstract

“…Moreover, year after year these institutions (ranked 1 and 2) may alternate the top position. Yet, a casual observer may believe that the top ranked institution has a lot more quality just on the basis of the ranking (Vidaver-Cohen, 2007).…”

Section: The Us News Methodologymentioning

confidence: 99%

“…Safon (2012) argued that most of the literature regarding business school reputation has shown the minimal impact that reputation signals have on business school reputation in the short term. Many other researchers disagreed with him on this topic (Gioia & Corley, 2002;Rindova et al, 2005;Safon, 2007Safon, , 2009Vidaver-Cohen, 2007). They argued that media rankings have been one of the most important reputation signals reported in the literature, and that they are impactful when it comes to business school reputation.…”

Section: Business Schools and Reputationmentioning

confidence: 99%

“…Despite some exceptions, most researchers, when dealing with business school rankings, have accepted popular media rankings of business programs as being "sufficiently reliable" and "valid enough," so as to start building theories and trying to draw conclusions in regard to business schools reputations (Vidaver-Cohen, 2007). Media rankings have become increasingly important to business schools (Trieschmann, Dennis, Northcraft, & Nieme, 2000).…”

Section: Us News and The Business School Rankingsmentioning

confidence: 99%

See 1 more Smart Citation

How Variances in Business School Rankings Affect Enrollment Trends and Practices

Veyga

Guillermo²

2016

Strategic Enrollment Mgmt Quarterly

View full text Add to dashboard Cite

This study examined the effect that variances in the U.S. News & World Report rankings have on enrollment trends and practices in both top and non‐top 25 business schools. The purpose of this study was to determine whether mobility in the rankings was met with a statistically significant response to the research questions presented. While this was not the first study to look at business school rankings and their effect on enrollment trends, it was the first one to look at recent data associated with this phenomenon, as well as, the first study to utilize panel data in order to determine the answer to its research questions. The four research questions put forth dealt with enrollment numbers, student quality, acceptance rates, and peer assessment scores. The study determined that the research questions are not statistically significant across the board and that one group is more sensitive than the other to variation in the rankings. Possible practical implications for these findings and further research are discussed, as well as, the limitations of the study.

show abstract

“…For that the researcher will use the dimensions of corporate reputation identified in the RepTrak ™ model which is considered an adapted version of RQ (Vindaver-Cohen, 2007). The model has been globally tested and validated across 27 different countries and 1000 companies (Global RepTrak™ Report, 2012).…”

Section: Dimensions Of Corporate Reputationmentioning

confidence: 99%

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Zayed¹

2015

Afr. J. Mark. Manage.

View full text Add to dashboard Cite

Researchers have acknowledged the importance of corporate reputation amongst different fields of study. Scolars addressing corporate reputation in the field of marketing have acknowledged corporate reputation has a positive effect on customer loyalty and satisfaction. However, there is limited research tackling brand preference and also these studies mainly tackled developed markets. The relationship between corporate reputation and brand preference is the focus of this research. The researcher focuses on the soft drinks market in Egypt; to examine whether a significant relationship exists between corporate reputation and consumer brand preference. The researcher used the dimensions in RepTrak™ Model which are: Products and Services, Innovation, Performance, Citizenship, Governance, Leadership, and Workplace. The sample was 247 respondents mostly Egyptians middle class aged 21-29 years old. Data analyses have been conducted using selected statistical tests such as normality, autocorrelation and multi-co linearity tests to achieve the research objectives and answer the research questions. The findings showed that there is a positive significant relationship between brand preference and corporate reputation dimensions. At the end the researcher provides recommendations for further use of the model identified and areas where future research is needed.

show abstract

Reputation Beyond the Rankings: A Conceptual Framework for Business School Research

Cited by 176 publications

References 57 publications

The view of students towards corporate reputation of Lithuanian universities

The view of students towards corporate reputation of Lithuanian universities

How Variances in Business School Rankings Affect Enrollment Trends and Practices

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Contact Info

Product

Resources

About