Reputation as a Mechanism for Coping with the Contingency of Social Addressing

Räwel, Jörg

doi:10.2478/sjs-2020-0007

Cited by 2 publications

(4 citation statements)

References 26 publications

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“…As scholars such as Ward et al ( 2004 ) note that reputation is difficult for farmers themselves to establish, the importance of word-of-mouth for the success of a CSA farm is underlined. Both members’ personal social networks (Martindale 2021 ) and the use of digital platforms can facilitate information dissemination and therefore reputation-building, but the internet in particular has turned reputation into a phenomenon of whose importance bridges society, as nowadays anyone can rate and compare anything online (Räwel 2020 ). Spreading reputation online, for example through positive reviews (Schor and Wengronowitz 2017 ), reduces the dependence of trust on spatial proximity (Bolton et al 2013 ).…”

Section: Discussionmentioning

confidence: 99%

Exploring member trust in German community-supported agriculture: a multiple regression analysis

et al. 2022

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Opaque value chains as well as environmental, ethical and health issues and food scandals are decreasing consumer trust in conventional agriculture and the dominant food system. As a result, critical consumers are increasingly turning to community-supported agriculture (CSA) to reconnect with producers and food. CSA is often perceived as a more sustainable, localized mode of food production, providing transparent production or social interaction between consumers and producers. This enables consumers to observe where their food is coming from, which means CSA is considered suitable for building trust in food (production). However, it remains unclear how exactly members’ trust in ‘their’ farmers is built. To determine the factors that predict members’ trust in CSA and its farmers, and the importance of these factors when compared to each other, we conducted a quantitative study among CSA members in Germany and applied a multiple regression model (n = 790). The analysis revealed that trust in CSA and its farmers is influenced by “reputation”, “supply of information”, “direct social interaction” and the “duration of CSA membership”. Other factors such as the “certification status of the CSA farm” and “attitudes toward organic certification” did not significantly predict trust. We conclude that producers’ willingness to be transparent already signals trustworthiness to CSA members and is more important to members than formal signals. Other actors within the food system could learn from CSA principles and foster a transition toward a more regionalized value-based food system to help restore agriculture’s integrity.

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Section: Discussionmentioning

confidence: 99%

Exploring member trust in German community-supported agriculture: a multiple regression analysis

et al. 2022

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“…The number of social “credit points” achieved would then determine, for example, whether a company would have access to public procurement, could access public subsidies or funds, or whether it could issue bonds. Furthermore, the availability of credit, the intensity of government supervision, access to online retail platforms, or the type of transport accessible, such as high-speed trains (Meissner, 2017, p. 3), could depend on the “credit points” achieved.” (Räwel, 2020a, p. 154)…”

Section: Susceptibility Of Society To Morality Through “Individual Di...mentioning

confidence: 99%

“…It is possible – at present primarily with the help of smartphones – to aggregate different functional forms of communication in order to compare them as they relate to individuals, which means in, concrete terms, to user profiles. For example, communication concerning the economy (internet banking), politics (e. g. election preferences communicated in corresponding social media), personal or intimate relationships (in the use of online dating websites), communication concerning sports activities through the use of fitness apps, artistic preferences in the favoring of specific music streams or the purchase of various theatre or cinema tickets and so on, can be compared in relation to individuals (user profiles) (Räwel, 2020a, p. 159).…”

Section: Susceptibility Of Society To Morality Through “Individual Di...mentioning

confidence: 99%

“…The NSA’s “Prism” monitoring programme (Greenwald and MacAskill, 2013 or Gellman and Poitras, 2013) or social media such as Facebook (Carter-Harries et al , 2016) show that here too we can no longer speak of merely theoretical possibilities. In fact, the algorithmic determination of individual buying interests, which enables targeted advertising, is currently the main business model of social media.” (Räwel, 2020a, p. 160). Furthermore, the Cambridge Analytica scandal shows that individual political preferences can now also be identified; this is knowledge that can then be successfully used for election manipulations in the worst case (Granville, 2018).…”

Section: Susceptibility Of Society To Morality Through “Individual Di...mentioning

confidence: 99%

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An allergy of society: on the question of how a societal “lockdown” becomes possible

Räwel

2021

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Purpose Given the form of functional differentiation of modern society, a far-reaching coordination of functional systems as a dissolution of their heterarchical relationship to each other, as was apparently possible in the social “lockdown” during the corona pandemic, should have been extremely unlikely. The purpose of this study is to explain how this was nevertheless achieved. Design/methodology/approach From the perspective of systems theory, social action in principle does not present itself as a problem but as a solution to (latent) social problems. In the sociological analysis presented here, it is therefore precisely a matter of uncovering or pointing out those (changed) social structures in which a social “lockdown” appears as a solution. Findings The paper explains that with the emergence of social media through applications such as Facebook, Instagram, Twitter, and TikTok, a new force is establishing itself at the level of society as a system. It is one that is characterized by being highly vulnerable to moral communication. A susceptibility to morality manifests, on the one hand, through an individual differentiation of society made possible by social media – for example, in the emerging Chinese social credit system – and, on the other hand, through the specific communicative structures of the social media themselves. It is argued that social media, in the form of a moral authority with a lasting effect on society as a whole, make a significant contribution to realizing the social “lockdown.” Originality/value The originality of the paper results from the fact that the emergence of a new social phenomenon (“lockdown”) is explained.

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Reputation as a Mechanism for Coping with the Contingency of Social Addressing

Cited by 2 publications

References 26 publications

Exploring member trust in German community-supported agriculture: a multiple regression analysis

Exploring member trust in German community-supported agriculture: a multiple regression analysis

An allergy of society: on the question of how a societal “lockdown” becomes possible

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