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2010
DOI: 10.1057/crr.2010.19
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Reputation as a Driver in Activity Level Analysis: Reputation and Competitive Advantage in Knowledge Intensive Firms

Abstract: Porter ' s (1985, 1998) activity level analysis tool, the value chain, is widely cited by academics, taught in classrooms, and applied by practitioners. Porter (1985Porter ( , 1991

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Cited by 27 publications
(12 citation statements)
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References 42 publications
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“…In addition, a number of other researches have utilized a combination of objective and subjective measures (Morgan, Vorhies, & Mason, 2009). The reputation has an important role in value creation and competitive advantage (Sheehan & Stabell, 2010). A company achieves competitive advantage when it creates more value for the customers than competitors, so that the customers find that company's products and services better than the competitors.…”
Section: Competitive Advantagementioning
confidence: 99%
“…In addition, a number of other researches have utilized a combination of objective and subjective measures (Morgan, Vorhies, & Mason, 2009). The reputation has an important role in value creation and competitive advantage (Sheehan & Stabell, 2010). A company achieves competitive advantage when it creates more value for the customers than competitors, so that the customers find that company's products and services better than the competitors.…”
Section: Competitive Advantagementioning
confidence: 99%
“…It is well established that reports of illegal behavior cause negative abnormal stock returns and other financial harms to corporations (Frooman ; Wood ). The effects on corporate reputation that occur when employees engage in violations of the law—brought about in large part because stakeholders such as communities, customers, employees, and suppliers change their behavior in response to such reports in ways that harm shareholder interests—are significant (Heymann ; Sheehan and Stabell ). Because the illegal and unethical behavior of employees is frequently imputed back to the corporation as a matter of law and stakeholder action, it follows that shareholders have an interest in employee integrity.…”
Section: Organizational Legal and Ethical Obligations Related To Emplmentioning
confidence: 99%
“…Investors are willing to pay more for the stock of a company that has a good reputation. 45,46 Also corporate reputation has a positive effect on financial performance. 36 In addition, a favorable corporate reputation can greatly benefit tour operators in other ways, including allowing easier entry to new markets and brand extensions, supporting sustainability within a market, charging premium prices for products, 47 attracting higher-quality and larger amounts of investments from the stock market, maintaining a high spirit among employees, contracting lower costs with suppliers, enabling successful mergers and acquisitions, and supporting and enhancing new products' introduction and recovery strategies in the event of a crisis.…”
Section: The Importance Of Corporate Reputationmentioning
confidence: 99%