Abstract:Purpose
This paper aims to provide a reflection on innovating and repurposing collection development and marketing strategy, particularly for eBooks in libraries.
Design/methodology/approach
This paper provides a general review where previous research papers on the phenomenon of the study have been consulted.
Findings
The findings indicate that there is a lack of awareness of eBooks and marketing, and virtual bookshelves in the form of LibGuide gallery boxes are identified as a solution in promoting these … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.