Representations of youth (language) in Greek TV commercials

Στάμου, Αναστασία Γ.; Agrafioti, Anastasia; Dinas, Konstantinos D.

doi:10.1080/13676261.2012.677816

Cited by 8 publications

(9 citation statements)

References 21 publications

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“…These incongruities include the rural accent with which Panagoula pronounces the English business jargon, the board displaying the charts which is decontextualized, being put in the countryside, her name and appearance, and the topic discussed. Considering that telephone and Internet services, the advertised product, tend to be represented −at least in Greek advertising− as ‘youthful’ commodities (Stamou, 2013; Stamou et al, 2012), through this discourse, consumers of all ages are probably addressed as perpetual adolescents. At the same time, traditional images of old age are not challenged.…”

Section: The Analytical Framework Applied: the Construction Of Age Idmentioning

confidence: 99%

Studying the interactional construction of identities in Critical Discourse Studies: A proposed analytical framework

Στάμου

2018

Discourse & Society

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The field of Critical Discourse Studies (CDS) needs to extend its analytical scope and crossfertilize with interactional accounts of identity. One the one hand, there is a constant and reflexive re-crafting of identities in late modernity. On the other hand, interaction is considered to be the major lens through which such identities in flux are studied. To this aim, I propose an analytical framework based on a synthesis of well-established CDS analytical tools with interactionoriented ones, which results in the formation of 'discursive strategies of identity construction in interaction'. I put the proposed synthesis under a 'multiperspectival' research agenda, which involves the compilation of a 'package' based on different approaches, on the condition that the theoretical and epistemological assumptions of each approach are taken into account. By way of illustration, I briefly discuss fictional interactions from two Greek TV commercials for the representation of age identities. It is shown that fictional data, which involve represented identities in talk by institutional agents, could become one possible 'meeting point' of CDS with interaction-oriented discourse analytical strands.

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Section: The Analytical Framework Applied: the Construction Of Age Idmentioning

confidence: 99%

Studying the interactional construction of identities in Critical Discourse Studies: A proposed analytical framework

Στάμου

2018

Discourse & Society

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“…Marriott, 1997) and less often to age (e.g. Stamou et al, 2012a) or gender (e.g. Stamou et al, 2012b).…”

Section: Dimensions Of Sociolinguistic Style and Geographical Settingmentioning

confidence: 99%

“…This monolithic representation of their linguistic choices often leads to instances of miscommunication or to negative metalinguistic comments made by the other characters (e.g. Stamou et al, 2012a). The alienation of fictional characters who speak a socially stigmatized linguistic code is sometimes further underlined through the use of subtitles, making their linguistic behavior seem unintelligible to the other characters (as well as to viewers) (e.g.…”

Section: Social Concernsmentioning

confidence: 99%

“…Johnson and Young, 2002), ‘youth’ (e.g. Stamou et al, 2012a) and ‘social class’ (e.g. Marriott, 1997).…”

Section: Review Analysismentioning

confidence: 99%

“…2 All the aforementioned factors have triggered a shift of contemporary sociolinguistic research towards media and pop cultural discourse. Being actively involved in this research strand (Stamou, 2011(Stamou, , 2012(Stamou, , 2013Stamou et al, 2012a;Stamou et al, 2012b), I have observed a considerable rise of relevant studies in recent years. Yet, there is a need to reflect on this evolving body of research and clarify the theoretical and methodological assumptions underlying it.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity

Στάμου

2014

Language and Literature: International Journal of Stylistics

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A shift of contemporary sociolinguistic research towards media and pop cultural discourse has been observed (e.g. Lopez, 2009; Meek, 2006). Despite the proliferation of studies, there has not been a systematic attempt to chart this field of research. In the light of this, in the present article I review research on the representations of sociolinguistic style in TV and film fictional discourse. The review reveals that although the epistemology of social construction has privileged the analysis of fictional data, the paradigm upon which most of the reviewed studies have drawn remains a traditional one. Similarly, a view of fiction as a reflection of sociolinguistic style is still a dominant conceptual framework from which many researchers tend to interpret their analyses. In conclusion, it is suggested that this research strand tends to confirm the ‘artificiality’ of fiction, by eventually sustaining the ideology of sociolinguistic authenticity.

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Synthesizing critical discourse analysis with language ideologies: The example of fictional discourse

Στάμου

2018

Discourse, Context & Media

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Representations of youth (language) in Greek TV commercials

Cited by 8 publications

References 21 publications

Studying the interactional construction of identities in Critical Discourse Studies: A proposed analytical framework

Studying the interactional construction of identities in Critical Discourse Studies: A proposed analytical framework

A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity

Synthesizing critical discourse analysis with language ideologies: The example of fictional discourse

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