Abstract:This objective of this study is to compare and analyze how forms of female beauty were approached in the Spring / Summer 2018 campaigns on the Facebook pages of the clothing retailer C&A, in Brazil and Portugal. The key question is to understand how the company approached female beauty for the female audience, which included women and people who identify themselves as female, in both countries. The method of analysis is exploratory, qualitative, and quantitative, and applied content analysis to images used… Show more
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