Representasi Makna Solidaritas Pada Iklan Marjan

Abstract

Every product that the public or consumers want to know, of course there is an advertisement that is made in an attractive way so that later people will start to be interested in buying the product. Marjan's ad has its own unique thing. This means that there are several values ​​contained in the ad, giving rise to motivation for young people to achieve some motivation to work in the desired field. Marjan's commercials have been well known since 1980 which were produced by PT Suba Indah. In Marjan's 2023 advertisement (part 1 edition), there are several positive values ​​that encourage humanity to be social, one of which is solidarity between humans contained in Marjan's advertisement. The meaning of solidarity itself is individuals between individuals to socialize and care for each other. Solidarity between human beings can be formed if there is a communication and mutual intertwining between individuals and social groups which is the key to mutual understanding between human beings. Communication in increasing solidarity of course there are certain rules so that individuals can develop in these social groups. Marjan's 2023 advertisement is an example of increasing solidarity between human beings because there is mutual care for fellow human beings in happy or difficult conditions so that a separate harmony appears in the advertisement.