“…In addition, the accelerated development of various technological innovations and applications has reshaped media use and audience habits (Ursell, 2001) and ensured media competition. Media competition can take place in many institutional forms: a) television vs. radio (Browne, 1992); b) private/commercial TV broadcasts vs. state/public television broadcasts (Statham, 1996;Padovani & Tracey, 2003;Oates & Roselle, 2000;Wheeler, 2004;Lund & Berg, 2009); c) private vs. public journalism in the same sector (radio broadcasting for example, Purdey, 2000); d) broadcast networks vs. cable and satellite TV (Jaramillo, 2002;Born, 2003); e) competition between local TV stations (Fowler, Hale & Olsen, 2009); f) competition between new digital online media and traditional media (Chalaby & Segell, 1999;Dimmick, Kline & Stafford, 2000;Moe, 2008;Trappel, 2008); g) industrial competition between global television program producers in the entertainment industry (Hoskins & McFadyen, 2004) and h) competition among telecommunications firms (Collins, 1998;Kim, 2009).…”