Reply to “Dermatologists in social media: A study on top influencers, posts, and user engagement”: Dermatologist influencers on TikTok

Presley, Colby L.; Pulsipher, Kayd J.; Rietcheck, Hope R; Szeto, Mindy D; Laughter, Melissa R.; Dellavalle, Robert P.

doi:10.1016/j.jaad.2021.01.090

Cited by 19 publications

(19 citation statements)

References 3 publications

(3 reference statements)

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“…Notably, an Instagram influencer with a relatively small following (@drsharimarchbein, ranked ninth with 44,700 Instagram followers) was able to garner the highest average engagement (3.13%) on Reels, higher than any other dermatologist influencer on TikTok. However, similar to Presley et al, 4 the surveyed Reels were mainly product advertisements (10/21 approximately 48%, and had the highest average engagement by category [1.71%]), whereas TikTok videos were predominantly educational (20/30 approximately 67%, the second-highest average engagement by category [1.40%]).…”

supporting

confidence: 73%

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Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videos

Szeto

Presley

Pulsipher

et al. 2021

Journal of the American Academy of Dermatology

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Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videosTo the Editor: We congratulate Ranpariya et al 1 for sparking an interesting discussion about the value of social media in disseminating quality dermatology information to the public. Bressler and Zampella 2 offered intriguing commentary regarding the accurate measurement of dermatologist social media influence. 3 Since followers, likes, and fake accounts may be created or purchased, complementary methods to assess the actual audience engagement are highly relevant. Interactive short videos as spearheaded by TikTok 4 and recently added as ''Reels'' on Instagram are skyrocketing in popularity, and

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confidence: 73%

“…The audience engagement generated by top dermatologist influencers 4,5 on Instagram Reels and TikTok was analyzed by recording the likes, comments, and video lengths for three recent posts on each platform (January 2021). It was noted whether the Reels were originally posted on TikTok, as this may affect content engagement.…”

mentioning

confidence: 99%

Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videos

Szeto

Presley

Pulsipher

et al. 2021

Journal of the American Academy of Dermatology

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“…However, possible avenues such as the creation of verified TikTok accounts by official entities such as the AAD could help dispel misinformation, similar to the efforts from an increasing number of dermatologists on TikTok [ 43 ]. TikTok’s unique “duet” feature could be particularly advantageous relative to other platforms, since it allows dermatologists a real-time opportunity to correct inaccurate content before further spread [ 38 , 46 ].…”

Section: Tiktok and Dermatologymentioning

confidence: 99%

Social Media in Dermatology and an Overview of Popular Social Media Platforms

et al. 2021

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Purpose of Review Social media provides an accessible and increasingly popular avenue for sharing healthcare information, networking, and outreach in dermatology. We provide an overview of prominent social media platforms, also known as applications or apps, as well as a discussion of their influence and implications for the field. Recent Findings The various collaborative features of Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat, and other emerging platforms have proven appealing to organizations and users seeking dermatology-related content and medical advice. However, the potential for propagation of inaccurate or even dangerous information is high. Summary Despite the risks associated with social media usage, dermatology can benefit from opportunities to connect and engage with audiences through these platforms. Dermatologists should be encouraged to increase their presence on multiple social media apps to dispel and counteract misleading posts with evidence-based knowledge.

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“…A Webmention is a notification that one uniform resource locator [URL address of a given unique resource on the worldwide web (WWW)] links to another, and it enables interactions to happen across different websites, enabling a distributed social web. Other SoMe platforms include Instagram ® , an SoMe platform on which users post photos or videos with accompanying text, which can also contain hastags and TikTok ® , a video‐focused social networking service 5 . We aimed to explore content relating to TSW on SoMe.…”

mentioning

confidence: 99%

“…Other SoMe platforms include Instagram â , an SoMe platform on which users post photos or videos with accompanying text, which can also contain hastags and TikTok â , a video-focused social networking service. 5 We aimed to explore content relating to TSW on SoMe.…”

mentioning

confidence: 99%

Topical steroid withdrawal through the lens of social media

Bowe

Masterson

Murray

et al. 2022

Clinical and Experimental Dermatology

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The term ‘topical steroid withdrawal’ (TSW) describes an adverse effect that generally occurs with inappropriate prolonged use of high‐potency topical corticosteroids (TCS). The presence of user‐generated content relating to TSW on social media (SoMe) has not been well‐defined to date. We aimed to explore content relating to topical steroid withdrawal on SoMe. Using a data analytics platform, we retrospectively analysed the hashtag #topicalsteroidwithdrawal on SoMe over a 5‐year period from 8 February 2016 until 8 February 2021. We assessed interactions, performance, shares, likes, mentions, language and country of origin using descriptive statistics. Across all SoMe platforms, there was a 274% increase in mentions of the hashtag #topicalsteroidwithdrawal in the year 2020 (n = 7992) compared with the year 2016 (n = 2138). The top associated hashtags included #TSW, #eczema and #topicalsteroidaddiction. On Instagram, we found a 288% increase in number of mentions and a 592% increase in performance of #topicalsteroidwithdrawal in 2020 (n = 618 354) compared with 2016 (n = 89 390). Our results confirm an increase in the presence of user‐generated content relating to TSW on SoMe and also highlight its extent. Large numbers of patients are exposed to this content, which could influence their engagement with TCS.

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Reply to “Dermatologists in social media: A study on top influencers, posts, and user engagement”: Dermatologist influencers on TikTok

Cited by 19 publications

References 3 publications

Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videos

Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videos

Social Media in Dermatology and an Overview of Popular Social Media Platforms

Topical steroid withdrawal through the lens of social media

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