Reply to: “Comment on ‘Dermatologists in social media: A study on top influencers, posts, and user engagement’”

Sierro, Tiffany; Young, Paulina M.; Kassabian, Sophia K.; Wu, Kevin C.‐W.; Armstrong, April W.

doi:10.1016/j.jaad.2020.04.061

Cited by 8 publications

(4 citation statements)

References 4 publications

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“…Third, focusing on people’s interests serves to gain subscribers and build loyalty [ 2 ]. Loyal subscribers tend to watch more channel videos, including those on less frequently searched dermatological content.…”

Section: Discussionmentioning

confidence: 99%

“…Additionally, facial dermatoses are highly visible, with substantial social repercussions [ 17 – 19 ]. We established an individual category for acne because of its particularly high prevalence and because it markedly affects adolescents and young adults, who comprise YouTube’s largest user base [ 2 , 9 , 10 ]. We then performed a non-parametric Kruskal-Wallis rank test to compare the three medical categories and cosmetic videos.…”

Section: Methodsmentioning

confidence: 99%

“…Dermatological information on social media is dominated by misleading and potentially harmful content from nonexperts [ 1 , 2 ]. An analysis of Instagram hashtags [ 3 ] found that most top dermatology-related posts are made by individuals without formal dermatology training.…”

Section: Introductionmentioning

confidence: 99%

“…This problem primarily affects vulnerable people, such as adolescents and young adults, who are the most active users of these platforms [ 2 , 9 , 10 ]. It has been suggested that in order to address this issue, dermatologists should develop an online presence [ 5 , 11 – 13 ].…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

What Do Patients Want To See On Social Media? Evidence From A Two-Year Experiment

Barrutia

Vega-Gutiérrez

Santamarina-Albertos

2023

Dermatol Pract Concept

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Introduction: Dermatological information on social media is dominated by misleading and potentially harmful content from nonexperts. Literature suggests that, to address this issue, dermatologists should develop an online presence. However, successful presence of dermatologists on social media has been criticized for focusing on cosmetic dermatology and not representing the broad spectrum of the specialty. Objectives: The aim of this study was to systematically analyze which dermatological topics interest the public most, and to find out whether it is feasible for a dermatologist to become influential on social media while presenting all dermatological topics equally. Methods: The study was performed on an educational dermatology YouTube channel. The 101 videos published in a two-year period were divided into cosmetic (51 videos) and medical dermatology (50 videos). Student’s t-test was conducted to determine whether there were significant differences in views. Medical dermatology videos were then classified into three categories: Acne, facial dermatoses (excluding acne) and other dermatological diseases. A Kruskal-Wallis test was used to compare these three categories and cosmetic dermatology. Results: When comparing cosmetic and medical dermatology, no significant differences were found. When comparing the four categories, cosmetic dermatology and acne were found to generate significantly more views that other dermatological diseases. Conclusions: The public seems to be particularly interested in cosmetic dermatology and acne. This might make it challenging to become successful on social media while presenting a balanced portray of dermatology. However, focusing on popular topics can provide a real chance to be influential and protect vulnerable people from misinformation.

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Section: Discussionmentioning

confidence: 99%