EUGENE LIMB
IntuitThe analogy between forms of sport and forms of discourse and knowledge should be taken as literally as possible.Peter Sloterdijk, 2013.
PLAYING AROUND WITH THE PRACTICE OF THEORYTheories about humans and their relationships with technology are part of a lifeworld shared by many corporate ethnographic practitioners. Practitioners are typically exposed to theory in professional training programs, but may enjoy limited opportunities to deepen engagement with theory once inside corporations. Individual practitioners' approaches to engaging with theory can vary widely due to factors such as discipline, training program, and the workplace norms they have encountered across their careers. Moreover, corporate settings don't always offer teams the time necessary to engage with theory collectively, or at least to do so in what feels like a satisfactory manner. For our team, as for many practitioners in our field, daily work involves researching and contributing to the processes whereby new technologies are designed, developed, and brought to market. Despite the relevance of theories about humans and technologies to this work, opportunities for explicitly engaging with and contributing to theory may not always be recognized by our organizations, or even by ourselves, as integral to daily practice. These challenges help