Bossa Mundo 2019
DOI: 10.1093/oso/9780190923525.003.0006
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Remixing Brazil

Abstract: The success of Brazilian music in a climate of increasing inattention and overstimulation altered the image and brand of Brazil in the global marketplace in the early twenty-first century. This chapter focuses on the contrasting examples of Bebel Gilberto and Seu Jorge, and how they approached their careers in Brazil and abroad. Both artists found their most enduring success through new distribution and licensing channels that privileged cut-up and remixed Brazilian music with clear references to iconic images… Show more

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