“…Data were also collected from the same Web sites approximately 1 month later (Thursday, October 18, 2007) in an effort not to bias the results due to a significant health-related event in a given month (e.g., Cervical Cancer Awareness Month is in January, September is Prostate Cancer Awareness Month). Riffe, Lacy, and Fico (1998) have discussed the difficulty of sampling Internet content, and sampling stratification in previous content analyses of online news varies by author (Bucy, 2004;Hoffman, 2006;Lim, 2006;Schwalbe, 2006). Although the most recent research regarding sampling of online news found that two constructed weeks of content are needed to accurately represent online news (Hester & Dougall, 2007), this method is recommended when examining online news as a whole, instead of one particular type of news story, such as "science" or "health."…”