Let µ and ν be two Borel probability measures on two separable metric spaces X and Y respectively. For h, g be two Hausdorff functions and q ∈ R, we introduce and investigate the generalized pseudo-packing measure R q,h µ and the weighted generalized packing measure Q q,h µ to give some product inequalities :µ (E) P q,g ν (F ) for all E ⊆ X and F ⊆ Y, where H q,h µ and P q,h µ is the generalized Hausdorff and packing measures respectively. As an application, we prove that under appropriate geometric conditions, there exists a constant c such thatH q,h µ (E) P q,g ν (F ) ≤ c P q,hg µ (E × F ) P q,hg µ×ν (E × F ) ≤ c P q,h µ (E) P q,g ν (F ). These appropriate inequalities are more refined than well know results since we do no assumptions on µ, ν, h and g.