Women's concerns about work-life balance are cited as a key factor underlying their continued underrepresentation in particular domains and roles. This gendered pattern is often attributed to factors in the home, such as women's disproportionate share of domestic work and childcare responsibilities. We offer an additional explanation that focuses on workplace identities. Across four studies, we demonstrate that perceptions of work-life balance are not only a matter of balancing time, but also a matter of balancing identity, and that the availability of attainable leaders plays a key role in determining these processes. More specifically, a survey study (Study 1, N = 1223) among participants working in a historically male-dominated profession shows that gender differences in work-life balance perceptions are, in part, explained by women's perceived lack of fit with leaders and, in turn, their perceptions of incompatibility between who they are at home and who they are at work. In Studies 2 (N = 207), 3a (N = 209), and 3b (N = 191), we demonstrate that gender differences in anticipated work-life balance can be ameliorated through exposure to attainable female leaders. These findings have implications for organizations that seek to recruit and retain women and demonstrate that issues of identity are crucial for facilitating work-life balance. While women now make up nearly half of the workforce in the Western world (United States Department of Labor, 2018; World Bank, 2019), they continue to remain underrepresented in many sectors and roles (Vinnicombe et al., 2018) and are less likely to be employed full-time (Matteazzi et al., 2018; United States Department of Labor, 2016). Work-life conflict issues are often cited as a contributing factor to these patterns. Indeed, research demonstrates that concerns about work-life conflict affect women's career choices, prevent them from aspiring to leadership roles, and increase their likelihood of working part-time (Hakim, 2006; Lyonette, 2015; Tomlinson, 2006). The evidence in relation to gender differences in work-life conflict per se, however, is mixed. Some studies demonstrate that women report higher levels of work-life conflict (e.g., Crompton & Lyonette, 2006; Duxbury & Higgins, 1991). Yet other studies do not This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.