Religious Cultural Reputation Effects on Sustainable Tourism Destinations

Abstract

The purpose of this paper is to analyze the relationship between exploratory knowledge, cultural reputation for religious tourism, and the quality of sustainable destinations. Respondents of this study are leaders of religious tourism sites in Central Java managed by the Government of 250. The analysis uses the structural equation model technique from the Analysis of Moment Structure software package. The results showed that strategic knowledge had a positive and significant impact on the religious cultural reputation. Religious cultural reputation has a positive and significant influence on strategies for innovation, which in turn has a positive effect on the sustainability of these destinations. Strategic knowledge enhances cultural reputation of religious behavior in the managers of leading tourist destinations, and ultimately improves the quality of these destinations. Analysis shows that aspects of history, heritage and culture can influence the goal of sustainable quality of tourist attractions. The results emphasize the company's function to mobilize all resources or internal capabilities to meet market needs as an external factor in achieving sustainable quality goals.