Religious Advertisements of Islamic Banks: Aesthetic Satisfaction and Psychology of Colors

Abstract

Islamic banking did not develop quickly enough to rival the conventional banking sector, particularly in Pakistan. Due to the industry's explosive growth, there was competition among Islamic banks to advertise their products and services. It was instructed that the advertisement should include Islamic principles and values because it's a banking service founded on Islamic principles. Therefore, the purpose of this article is to define the guidelines for Islamic banking sector marketing. The second goal of this study is to explore, clarify, and impart to the audience the significance of colour in Islamic banking advertisements. As with other forms of art, religion relies heavily on colour to express its ideals. And in order to do this, the advertisement designer makes an effort to avoid using dissimilar and jarring hues that deprive the human soul of comfort and calm. This article discusses the visuals used in Islamic banking advertisements in terms of marketing, calls attention to contradictions and disputes surrounding colour psychology, and looks at how colours affect advertising. According to the research's findings, banking advertisements can utilise colour to influence a variety of behaviours, including mood and perception of attractions.