Religiosity and Ecologically Conscious Consumption Behaviour

Abstract

Religiosity has been found to significantly influence several aspects of consumer buying behaviour. However the area remains considerably under-researched because of the attendant methodological challenges in tackling this sensitive topic. Growing environmental concerns throughout the world have pushed responsible consumption as a critical issue for businesses. This study explored whether religiosity influences the ecological conscious consumption behaviour among consumers in India. A structured questionnaire developed for the purpose of this study was administered to a sample of 191 young Muslim male respondents. Structural equation modelling (SEM) was used to test the influence of two types of religiosities -extrinsic and intrinsic -on ecologically conscious consumption behaviour (ECCB). The results indicated a significant positive relationship between intrinsic religiosity and ecologically conscious consumption behaviour. The findings suggest that religiosity can play an important role in determining ecologically conscious consumption behaviour among Muslim consumers in India.

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

“…The results of the study suggest that religious value impacts individuals' intentions towards green IT adoption in Pakistan, with (β = 0.490, t = 12.860 > 1.64, p < 0.05). The finding is in agreement with the results of [48][49][50][51]53]. This can be due to the fact that Islam has a big influence on Muslim consumers while consuming different products.…”

“…Muslims will be 10% of Europe population and will surpass Jews in the US. These statistics about Muslims make a very important segment for policy makers and managers to study from a marketing point of view [51]. In Pakistan, 97% of the population is Muslim and religious values influence their behavior.…”

“…Moreover, environmental protection and ecological consumption are guided by different religions like Christian-Jews, Buddhism, Hindus, and Islam [49]. It is also argued that the environmental behavior of individuals varies for different religion followers [85], but found a significant effect on different product categories, like Fashion [86,87], green products [49,51,53,88], plant disposable utensils [89], and new product adoption [90][91][92].…”

“…These religious (Islamic) values influence the feeling of people regarding consumption (like and dislike), which leads towards consumption behavior [93][94][95]. It is also suggested by recent researches that these religious values influence the ecological and green consumption behavior [48,51,53]. Rehman & Shabbir [90] explain that Muslims consumers are influenced by religious values when it comes towards new product adoption.…”

“…Moreover, many studies extended the TCV in green consumption behavior by involving different additional values, such as environmental value [43][44][45][46][47], psychological value [44], health value [45], and corporate image value [40], but researchers ignore the religious value in green consumption behavior. Recent studies suggest that religious value is an important influencer in green consumption behavior [48][49][50][51][52][53], because religion is the most important factor that shapes the values and principles of an individual [54]. Consumer behavior and environmental behavior are influenced by the differences in background, ethical beliefs, and most specifically religious values of individuals [53].…”