Religiosity and consumers' use of product information source among Korean consumers: an exploratory research

Choi, Youngtae; Kale, Rahul; Shin, Jong-Kuk

doi:10.1111/j.1470-6431.2009.00850.x

Cited by 48 publications

(53 citation statements)

References 45 publications

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“…It reflects the degree to which beliefs in specific religious values and ideals are held and practiced by the individual (Swinyard et al., 2001, p. 17), or the centrality of religion in that person's life insofar as they direct the person's daily actions (Heaven, ). A significant body of literature suggests that religiosity affects consumer behaviour (Arli, Arli, Pekerti, & Pekerti, ; Bailey & Sood, ; Casidy, Phau, & Lwin, ; Cornwell et al., ; Choi, Kale, & Shin, ; Kamarulzaman et al., ; Lindridge, ; Mathras, Cohen, Mandel, & Mick, ; Rook, ; Sood & Nasu, ; Stillman, Fincham, Vohs, Lambert, & Phillips, ) in general, and that Islamic religiosity impacts halal food consumption (Abd Rahman et al., ), especially in a non‐Muslim majority market context (Bonne et al., ; 2008). Thus, a deeply religious Muslim will strive to abide by Islamic dietary requirements, and will insist on consuming halal even under conditions of severe limitations in halal availability in a non‐Muslim majority market context.…”

Section: Theoretical Framework Conceptual Model and Hypothesesmentioning

confidence: 99%

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets

Mumuni

Veeck

Luqmani

et al. 2018

Int J Consumer Studies

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This research introduces the concept of search effort to explore the drivers of religion‐motivated consumption by religious minorities. The study draws on three theoretical frameworks to develop a model and hypotheses about the role of religious identity, community, knowledge and attitudes in explaining the effort religious minorities exert to uphold religiously motivated consumption behaviour. Using the search for halal food in the United States as a research context and data from a survey of U.S. consumers to test a model of search effort, the study finds that insistence on religiously motivated behaviour is a strong predictor of consumers’ willingness to exert effort towards the behaviour. In turn, degree of religiosity, attitude towards the behaviour and religious self‐identity are strong positive predictors of the level of insistence. Further, religious knowledge and sense of religious community are strong positive determinants of attitude towards the behaviour. The model provides an improved conceptualization of the relationship between religious identity and consumer behaviour, particularly religiously sanctioned or motivated consumption. Theory and research implications are outlined and potential avenues for further exploration are identified.

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Section: Theoretical Framework Conceptual Model and Hypothesesmentioning

confidence: 99%

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets

Mumuni

Veeck

Luqmani

et al. 2018

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Intrinsically religious people tend to be store-loyal consumers, have low switching behavior, and have high tendency to patronize a store with hold similar values that suit their lifestyles (Choi, 2010;Choi, Kale, & Shin, 2010;Shabbir, 2010). They show more preference toward local brands and become more ethnocentric in purchasing locally made products (Fam, Waller & Erdogan, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Yusoff¹,

Mokhtar²,

Fauzi³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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A recent trend in the Malaysian retail industry is the growing Malaysian Muslim consumers' conservatism, and the need to adopt to the Islamic way of life. Stores are adjusting retail elements to suit Islamic cultures and values to win the heart of Muslim consumers. The phenomenon of religious customization of retail outlets has not been explored in marketing areas, and thus little is understood on consumers' patronage motives and their expectations of retail Islamic stores. The aims of this study are twofold: to explore Malaysian Muslim consumers' expectations of an Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Interviews performed in the Northern region of Malaysia suggests unique religion-related motives to patronage of the stores. Findings show respondents have unique expectations on retail stores, besides the contemporary factors as reported in the mainstream retailing studies. This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers. Implications and limitations of the study are also discussed.

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“…agents such as family, peers, and mass media in order to determine the acceptable social norms in society which includes purchasing decisions [3]. The use of Marketers are always struggling for ways to protect their customer base and to prevent switching behavior.…”

Section: Individuals Depend Greatly On Various Socializationmentioning

confidence: 99%

“…Individuals will utilize various socialization agents in order to learn about product information or to help in making a final purchase decision [3,17]. These agents are often thought to be members of one's family, peers, and mass media [18,19].…”

Section: Socialization Agentsmentioning

confidence: 99%

“…Internet and television) for product information source or final purchase decision. [3,18,19,46] Brand Attachment The strength of the bond connecting the brand with one's self and is considered to show the strength connectedness to the brand as well as the cognitive bond and the emotional bond with the brand. SNSs and have a large number of friends, a median of 300, that they can interact with and follow [37].…”

Section: Socialization Agentmentioning

confidence: 99%

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The Sociological Antecedents of Brand Attachment: A comparison of Broadcasting and Passive Consumption on Social Networking Sites

Shin¹,

Park²,

Ross³

2016

Journal of Digital Convergence

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In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

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Religiosity and consumers' use of product information source among Korean consumers: an exploratory research

Cited by 48 publications

References 45 publications

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

The Sociological Antecedents of Brand Attachment: A comparison of Broadcasting and Passive Consumption on Social Networking Sites

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