In the present essay we introduce in a model the concept of macroculture and the formation of new values within the particular macroculture that arose during the 8 th to 4 th century BC in Ancient Greece. We analyse the conditions and the context for the emergence of the heavy infantryman, the hoplite, and the new tactical formation, the phalanx, and the trireme warship. We apply the coordination and cooperation as behavioural mechanisms to the phalanx and the triremes to show how a specific set of new values emerged. Then, taking into account bounded rationality, as a second behavioural mechanism we analyse how these values were taken over from the military into the political field and thus were crucial for the emergence and development of democracy.