“…This is expected as literature and research support the importance of Fair Trade consumers possessing the traits of compassion, benevolence, and oneness or interconnectedness toward others (Musa & Gopalakrishna, 2022;Doran, 2009). These characteristics, according to the literature, might also be shared by individuals who hold PLB (Weiss, 1988(Weiss, , 1992(Weiss, , 1997(Weiss, , 2000(Weiss, , and 2004Newton, 1994 andWoods & Baruss, 2004;Meyersburg & McNally, 2011;Johnson et al, 2021;Dhiman, 2016;and Rezapouraghdam & colleagues, 2017).…”