“…In addition to that, considering the shortening product life-cycles, the curves of failure rate functions of consumer electronics are bathtubshaped with all the three characteristic phases of the traditional bathtub curve: the decreasing first phase, called infancy period, the quasi constant second phase, which is also referenced as the period of normal operation or useful life, and the third, increasing one representing the wear-out period. The failure rate functions, that are also called hazard functions, represent the characteristics of product life (Goel and Graves, 2006;Economou, 2004;Campbell et al, 1992). Similarly to product-or business related life-cycles (Gelei and Dobos, 2014), the failure rate functions can be considered as characteristics that reflect the product reliability over the product life-cycle.…”