Relevancy for Corporates to Engage in the Fight Against HIV/AIDS in Kinshasa

Ayikwa, Lutete Christian; Jager, Johan de

doi:10.14254/2071-789x.2017/10-2/18

Cited by 1 publication

(2 citation statements)

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“…In that regard, it can be at the core of the strategy to tackle the spreading of the HIV/AIDS epidemic, which causes a great loss of human life and sustains poverty across the African continent. This strategy would be particularly applicable in the southern African region (Ayikwa & De Jager, 2017) through promoting the well‐known “ABC” sexual behaviours. The socially‐marketed “ABC” behaviours refer to abstinence from sex, faithfulness to one sexual partner and the correct and consistent use of condoms during sexual intercourse, all of which are intended to slow the spreading of the HIV virus and avoid acquisition of the disease.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Most of the epidemic prevention campaigns are based on increasing people's awareness of the disease and empowering individuals identified as most vulnerable to acquiring the HIV virus, in order to influence their attitudes in a way that forges favourable intentions towards safe sexual behaviour, which is expected to turn into action (Ayikwa & De Jager, 2017). The interest in investigating the “intention‐behaviour” relationship in the context of this study lay in determining if the expressed intention to perform a specific sexual behaviour necessarily led to acting accordingly (Sheeran, 2002) or if a gap exists, as Kiriakidis (2015) pointed out.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

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An in‐depth study of the intriguing relationship between “intentions” and “behaviours” with regards to HIV/AIDS social marketing interventions

Ayikwa

Jager

Zyl

2020

Journal of Public Affairs

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This study investigated the correlational and causal relationships between intentions towards abstinence, being faithful to one partner and the correct and consistent use of condoms during sexual intercourse, and their related behaviours in the context of the struggle against the spreading of HIV/AIDS. The ultimate aim pursued was to determine whether or not there are discrepancies between intentions and their related behaviours that distort behavioural theories, such as the theory of planned behaviour, in order to inform social marketers in their designing of interventions promoting safe‐sex behaviours. Data collected from a cross‐sectional survey conducted in South Africa's Gauteng Province helped in analysing the “intentions‐behaviours” correlational relationships through Pearson product–moment correlation. Structural equation modelling enabled this study to infer “intentions‐behaviours” causality as the sole way to do so in the absence of longitudinal data. Both intentions towards abstinence and faithfulness correlated negatively with their respective behaviours, while the condom use in “intention‐behaviour” relationships showed a positive correlation. Furthermore, results indicated significant causal relationships between intentions and their related behaviours, establishing the existence of “intention‐behaviour” discrepancy for faithfulness that contrasts with behavioural theories. In addition, significant paths between intentions and their irrespective behaviours as observed were determined purely as statistical artefacts. This study, in addition to considering the perspective of “intention‐behaviour” discrepancy, provides practical and strategic recommendations in considering the dynamic nature of life in the abstinence and faithfulness approach while addressing HIV/AIDS.

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Section: Literature Reviewmentioning

confidence: 99%