“…To do otherwise would be to encourage regressive diversity policies. Financial aid, approaches to student advising, student employment, whether a student lives on campus, student and faculty engagement, and a host of other factors impact college graduation rates and are, to a greater or lesser extent, within the control of state policymakers and institutional leaders and faculty (e.g., DeAngelo et al, 2011;Kuh et al, 2011;Oseguera, 2005;Oseguera & Rhee, 2009;Scott, Bailey & Kienzl, 2006;Spradlin et al, 2010;Tinto, 2012;Titus, 2006aTitus, , 2006bZiskin, Hossler & Kim, 2009). Based on the results presented here, attention to student graduation rates is likely to yield higher dividends in institutional ROI than would attempts at increasing institutional reputation and other common indicators of institutional quality.…”