Relationships among the SNS Characteristics, Consumer Attitudes, Retransmission of Online Word-of-Mouth(WOM) and Purchase Intention of Snacks

Bae, Jinhui; Yang, Il-Sun; Park, Moonkyung

doi:10.26433/tfck.2018.13.3.83

Cited by 2 publications

(3 citation statements)

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“…The final section of the questionnaire included participants' personal information, such as age, gender, education level, frequency of visiting the SNS for choosing a restaurant, and so on. To measure the attributes of SNS information on restaurant businesses, our study adopted 20 items from Bae et al (2018) [22] and Lim (2019) [54]. The four items for customer satisfaction were based on earlier research by Ahn and Go (2017) [35], Hellier, et al (2003) [55], Oliver (1980) [56] and [57].…”

Section: Measurement Of Variables and Survey Methodsmentioning

confidence: 99%

The Multifaceted Nature of Food and Nutrition Insecurity around the World and Foodservice Business

2022

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His main research interests are: studies on the utilization of Catostylus tagi jellyfish in health sciences, particularly as a food ingredient; food habits; food safety evaluation; food innovation; natural food products; food security; and sustainability.He is a member of the editorial boards and an invited reviewer of relevant international peer-reviewed journals in his research field. He has published more than 70 papers in indexed JCR journals, as well as scientific book chapters and a patent model, and co-authored a book in English with a special focus on Nutrition, Food Security, and Food Safety Sciences. He has been a Guest Editor for several Special Issues published in high-impact JCR journals such as Foods, Sustainability

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Section: Measurement Of Variables and Survey Methodsmentioning

confidence: 99%

The Multifaceted Nature of Food and Nutrition Insecurity around the World and Foodservice Business

2022

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Section: Measurement Of Variables and Survey Methodsmentioning

confidence: 99%

“…Hong (2011) [20] classified SNS information characteristics into interactivity, accessibility, information provision, reliability, and up-to-dateness, and Kwok (2013) [21] classified the SNS characteristics of catering companies into informational, up-to-date, lively, concise, and playful for a study on the effect of SNS characteristics on technology acceptance attitudes and behavioral intentions. In addition, Bae, Yang, and Park (2018) [22] classified the information characteristics of SNS into information provision, reliability, liveliness, and interactivity and studied consumers' attitudes toward snack products, word of mouth, and purchase intentions. Therefore, this study intends to classify SNS information characteristics that consumers can recognize through food service companies based on previous studies into consent, reliability, liveliness, up-to-dateness, usefulness, and conciseness.…”

Section: Sns Information Attributesmentioning

confidence: 99%

A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory

2021

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This study was conducted to define detailed factors by combining the factors of SNS (social network services) information attributes and dual processing process theory and to investigate the relationship between customer satisfaction, brand attitude, and sustainable use intention. An empirical analysis was conducted using data collected from 361 participants who have experience in SNSs for searching for restaurant information. The major results are as follows: First, two intuitive SNS information attributes (reliability and liveliness) and two analytical attributes (usefulness and conciseness) have a significant positive influence on customer satisfaction to use an SNS. In particular, the reliability was the most significant antecedent of the SNS information attributes in this study. In addition, the current study verified the significant relationships among customer satisfaction, brand attitude, and sustainable use intention. Based on these research results, it was verified that SNS information characteristics are important attributes in eliciting customer satisfaction, attitude toward the brand, and sustainable use intention from customers. This study will contribute to providing various practical implications to establish valuable marketing strategies.

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Relationships among the SNS Characteristics, Consumer Attitudes, Retransmission of Online Word-of-Mouth(WOM) and Purchase Intention of Snacks

Cited by 2 publications

References 0 publications

The Multifaceted Nature of Food and Nutrition Insecurity around the World and Foodservice Business

The Multifaceted Nature of Food and Nutrition Insecurity around the World and Foodservice Business

A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory

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