2018
DOI: 10.26433/tfck.2018.13.3.83
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Relationships among the SNS Characteristics, Consumer Attitudes, Retransmission of Online Word-of-Mouth(WOM) and Purchase Intention of Snacks

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Cited by 2 publications
(3 citation statements)
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“…The final section of the questionnaire included participants' personal information, such as age, gender, education level, frequency of visiting the SNS for choosing a restaurant, and so on. To measure the attributes of SNS information on restaurant businesses, our study adopted 20 items from Bae et al (2018) [22] and Lim (2019) [54]. The four items for customer satisfaction were based on earlier research by Ahn and Go (2017) [35], Hellier, et al (2003) [55], Oliver (1980) [56] and [57].…”
Section: Measurement Of Variables and Survey Methodsmentioning
confidence: 99%
“…The final section of the questionnaire included participants' personal information, such as age, gender, education level, frequency of visiting the SNS for choosing a restaurant, and so on. To measure the attributes of SNS information on restaurant businesses, our study adopted 20 items from Bae et al (2018) [22] and Lim (2019) [54]. The four items for customer satisfaction were based on earlier research by Ahn and Go (2017) [35], Hellier, et al (2003) [55], Oliver (1980) [56] and [57].…”
Section: Measurement Of Variables and Survey Methodsmentioning
confidence: 99%
“…The final section of the questionnaire included participants' personal information, such as age, gender, education level, frequency of visiting the SNS for choosing a restaurant, and so on. To measure the attributes of SNS information on restaurant businesses, our study adopted 20 items from Bae et al (2018) [22] and Lim (2019) [54]. The four items for customer satisfaction were based on earlier research by Ahn and Go (2017) [35], Hellier, et al (2003) [55], Oliver (1980) [56] and Kim et al (2009) [57].…”
Section: Measurement Of Variables and Survey Methodsmentioning
confidence: 99%
“…Hong (2011) [20] classified SNS information characteristics into interactivity, accessibility, information provision, reliability, and up-to-dateness, and Kwok (2013) [21] classified the SNS characteristics of catering companies into informational, up-to-date, lively, concise, and playful for a study on the effect of SNS characteristics on technology acceptance attitudes and behavioral intentions. In addition, Bae, Yang, and Park (2018) [22] classified the information characteristics of SNS into information provision, reliability, liveliness, and interactivity and studied consumers' attitudes toward snack products, word of mouth, and purchase intentions. Therefore, this study intends to classify SNS information characteristics that consumers can recognize through food service companies based on previous studies into consent, reliability, liveliness, up-to-dateness, usefulness, and conciseness.…”
Section: Sns Information Attributesmentioning
confidence: 99%