“…Over the last three decades, there was a remarkable growth in the number of textile sector (Pope, Isely, & Asamoa-Tutu, 2009). This has caused more competition due to an inadequate amount of funds provided by the government, corporations, and foundations to organizations (Bilal & Sial, 2017). Therefore, to address this problem, textile sector organizations have realized the importance of marketing and in the marketing profession as a whole.…”