Relationship marketing and customer loyalty of a gastronomic company in Peru
Fausta Elizabeth Alburuqueque Arana,
Lisseth Katherine Chuquitucto Cotrina,
Susan Stefany Méndez Arias
et al.
Abstract:The main objective of this study was to determine the relationship between relationship marketing and customer loyalty of a gastronomic company in Peru. This was justified by what happened worldwide by the COVID-19, where many companies in the gastronomic industry had to close their doors for a period and resume after 2 years, having as a task, to work on marketing strategies to achieve customer loyalty. The type of study was basic, with a quantitative approach, non-experimental, transectional, correlational d… Show more
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