Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance

Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; Naudé, Peter

doi:10.1016/j.jbusres.2020.07.020

Cited by 39 publications

(38 citation statements)

References 108 publications

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“…If customers are clear about their service expectations and employees can meet those expectations, then the co-creation of value is manifest. According to previous research, customers can play various roles within EIB, such as co–designer, co-ideator, co-innovator, co-evaluator, and experience creator ( Bitner et al, 1997 ; Najafi-Tavani et al, 2020 ). Co-designer and co-ideator hotel customers make services more personalized and convenient.…”

Section: Theory and Hypothesismentioning

confidence: 99%

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

2021

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Employee innovation behaviors lay the foundation for sharing economies and are of importance to business success, especially for service sector firms such as hotels. This study examines the relationship between customer cooperation and employee innovation behavior (EIB) by focusing on the mediating role of creative role identity and the moderating role of innovation climate. Drawing on resource based theory and role identity theory, we propose that customer cooperation enhances creative role identities and EIB, and the relationship between creative role identities and EIB is stronger when innovation climates are described as “high” rather than “low.” A total of 213 respondents in high star hotel were selected for questionnaire survey in this study. The results indicate that Customer cooperation is positively related to EIB. Customer cooperation positively affects EIB partially through creative role identities and innovation climate strengthens the direct effect of creative role identities on EIB and the indirect effect of customer cooperation on EIB through creative role identities. Theoretical and practical implications were also discussed.

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Section: Theory and Hypothesismentioning

confidence: 99%

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

2021

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“…Another paper concentrating on the customer's country of origin was connected with cultural influences on evaluations of service quality (Albu 2013;Guesalaga et al 2016). Najafi-Tavani et al (2020) have verified how the cultural distance influences relationship learning on international customer involvement in manufacturing enterprises in China. They found out that the relationship learning capabilities are much more beneficial for manufacturers when their culture is similar to the customers' one, and that cultural differences importantly reduce the effectiveness of international customer involvement on company performance.…”

Section: Discussionmentioning

confidence: 95%

“…One very recent study has investigated the impact of cultural distance on relationship learning on international customer involvement in the context of a manufacturing company in China and its international customers. The results proved that there are far more benefits from the relationship learning capabilities for suppliers when they share a similar culture with customers, and that cultural differences remarkably diminish the effectiveness of international customer involvement on company performance (Najafi-Tavani et al 2020). However, to our best knowledge, there are no studies investigating the impact of country of origin on international user satisfaction in technology-based firms.…”

Section: Introductionmentioning

confidence: 90%

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Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?

Menet

Szarucki

2020

JRFM

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The paper’s objective is to investigate the impact of value proposition co-creation on international customer satisfaction in the airsoft industry. This empirical paper aims at answering a question “Which factors influence satisfaction of the international customers involved in the process of value co-creation in the airsoft industry” and sets a hypothesis that value co-creators’ country of origin has a positive impact on customers’ satisfaction. A case study approach of an entrepreneurial company (GATE) was supplemented with data collected via a survey (n = 176), where consumers’ perception of the firm’s value proposition and its influence on their satisfaction were investigated. The study contributes to the value creation theory by identifying the main factors influencing customer satisfaction in the airsoft industry and verifying whether the co-creators’ origin affects the factors’ ratings. The results indicate that the most crucial factors influencing international customer satisfaction in this industry are quality level and product functionality and that the country of origin of customers has no significant impact on international customer satisfaction.

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“…The analysis of consumer behaviour is increasingly important in the design of new products, with relationship-based learning and its implications for customer engagement during the design stage of the new product development process [25]. The use of big data allows designers to learn progressively from new design cases, in which design factors and the emotional requirements of consumers are interrelated [26,27].…”

Section: Industrial Designmentioning

confidence: 99%

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

et al. 2021

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Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of the stimuli surrounding the product in packaging, and at the point of sale, cannot be underestimated. The environmental, social, and ethical commitments of industrial design (and their implications in manufacturing) are establishing universal principles in a common effort to foster a more harmonious and sustainable society. This work aims to analyse, through eye tracking biometric techniques, the level of saturation of information generated by the concentration of stimuli in packaging and the retail channel, possibly creating a lower level of attention towards the product itself. This research confirms that every product associated with a manufacturing process seeks to respond to a need, so the associated responsibility is significant. This would suggest that designers incorporate knowledge from multiple fields, including marketing strategies, design, research and development, basic knowledge related to production, integration management and communication skills. More than 50% of consumer attention is dedicated to other elements/items that accompany the product, so it is important to consider this in the design phase. The results can be used to improve efficiency in both generating product attention, and stimulus design for the purchasing process.

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Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance

Cited by 39 publications

References 108 publications

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

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