(Relationship between the Service Quality of Non-Face-To-Face Channels and the Insurance Purchase Intention in the Life Insurance Industry)

Jung, Sung Hoon; Park, Kwang Soo

doi:10.2139/ssrn.3084462

Cited by 5 publications

(5 citation statements)

References 14 publications

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“… PBC3 I have a certain ability to contribute to my Individual pension. PI1 I plan to participate an individual pension system [ [ 55 , 56 ]] PI2 I would like to encourage my family to participate PI3 I am willing to pay an Individual pension for my family. …”

Section: Model and Datamentioning

confidence: 99%

Driving factors and micro-mechanism of residents’ participation intention in individual pension system

Long,

Niu,

2024

Heliyon

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Section: Model and Datamentioning

confidence: 99%

Driving factors and micro-mechanism of residents’ participation intention in individual pension system

Long,

Niu,

2024

Heliyon

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“…비대면 채널은 편리성을 제공하고, 보험소비자의 선택권을 보장하는 한편, 보험회사 측면에서는 저성장 시대에 맞는 합리적인 재무구조를 확보할 수 있다는 장점이 있어 많은 보험사가 도입하고 있다. 보험산업에서 비대면 채널의 대표적인 유형이 인터넷 채널이다 [2].…”

Section: 서론unclassified

Effect of Service Quality on Internet Insurance: Focused on Information Technology Development

Park¹,

Kim²

2022

APJCRI

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Information sharing is becoming easier with the development of information technology. As the number of insurance consumers who are accustomed to digital devices increases, interest in Internet insurance in which insurance consumers choose their own insurance products is increasing. Insurance consumers are increasingly choosing insurance products. Internet insurance is expected to grow rapidly thanks to ease of use, low premiums, consumer-oriented product composition, diverse information disclosure, and comparability with other companies. This study focuses on evaluating the connection between service quality factors of Internet insurance and intention to use, satisfaction, and purchase intention. Factors that determine the characteristics of service quality are classified into transaction speed, autonomy of choice, competitiveness in insurance premiums, and quality of information. A summary of the study follows. First, the promptness of transaction had a significant effect on intention to use. Transaction speed had a significant effect on user satisfaction. Second, the autonomy of choice did not have a significant effect on intention to use. The autonomy of choice did not have a significant effect on user satisfaction. Third, insurance premium competitiveness had a significant effect on intention to use. Insurance premium competitiveness had a significant effect on user satisfaction. Fourth, the quality of information did not have a significant effect on intention to use. Information quality had a significant effect on user satisfaction. Fifth, intention to use had a significant effect on purchase intention. User satisfaction had a significant effect on purchase intention.

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“…In general, consumers recognize the product they need by personal needs and environmental factors, evaluate and select the product through an information search process, and show a basic purchasing pattern that leads to purchasing behavior. Therefore, intention to purchase can be said to be the degree to which the consumer intends to purchase the product [7]. E-commerce has many advantages, such as convenience of transaction and low margins, but if consumers perceive that the risk is relatively larger than the benefits obtained from e-commerce, a negative attitude toward the product will arise and intention to purchase will not be formed [2].…”

Section: Intention To Purchasementioning

confidence: 99%

The Effect of Service Quality of Internet Insurance on Intention to Purchase Online

Park¹,

Lee²,

Park³

et al. 2021

IJSBT

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With the development of information technology making, it easier to share information and increasing the number of insurance consumers who are accustomed to using digital devices, interest in Internet insurance, in which insurance companies and insurance consumers decide their choice of insurance products on their own, is gradually increasing. Internet insurance is expected to grow dramatically due to convenience of use, low insurance premiums, composition of consumer-oriented products, various information disclosure and comparability with other companies. This study focuses on analyzing the relationship of service quality elements in Internet insurance with intent to use, user's satisfaction and intent to purchase. The factors that determine the nature of the quality of service were classified into the swiftness of the transaction, autonomy of choice, competitiveness of insurance premiums, and quality of information. A summary of the study is as follows. First, transaction swiftness had a significant effect on the intention to use. It also had a significant effect on user satisfaction. Second, autonomy of choice had no significant effect on the intention to use, or on user satisfaction. Third, the competitiveness of insurance premiums had a significant effect on the intention to use, and on user satisfaction. Fourth, the quality of information had no significant effect on the intention to use, or on user satisfaction. Fifth, the intention to use had a significant effect on the intention to purchase, as did user satisfaction.

show abstract

(Relationship between the Service Quality of Non-Face-To-Face Channels and the Insurance Purchase Intention in the Life Insurance Industry)

Cited by 5 publications

References 14 publications

Driving factors and micro-mechanism of residents’ participation intention in individual pension system

Driving factors and micro-mechanism of residents’ participation intention in individual pension system

Effect of Service Quality on Internet Insurance: Focused on Information Technology Development

The Effect of Service Quality of Internet Insurance on Intention to Purchase Online

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