Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands

Panda, Rajshree; Kapoor, Deepa

doi:10.22598/mt/2017.29.1.59

Cited by 6 publications

(5 citation statements)

References 23 publications

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“…The publication trend has grown steadily since, reaching a maximum of twelve publications in 2018. Among 45 articles, the recent ones are from 2017 (Amidi et al, 2017;Edwards et al, 2017;Hitchen et al, 2017;Okazaki et al, 2017;Panda & Deepa, 2017;Shen & Guangyan, 2017; Soto-Acosta & Palacios-Marques, 2017; Świgoń, 2017), 2018 (Chang, 2018;Das & Mahapatra, 2018;Esin, 2018;Hood, 2018;Kumi & Sabherwal, 2018;Lu, Zhou, & Chen, 2018;Park & Gabbard, 2018;Sedighehm & Ainin, 2018;Septiani & Ave, 2018;Zhang, Liu, Deng, & Chen, 2018) and 2019 (Nisar, Prabhakar, & Strakova, 2019;Tayebi, Manesh, Khalili, & Sadi-Nezhad, 2019;Kim, Gibbs, & Scott, 2019 etc. ) The rising trend indicates a growing interest in the field of knowledge sharing on social media, but also its infancy.…”

Section: Findings and Discussionmentioning

confidence: 99%

“…However, this is possible only with gained customers' trust, just like in the aforementioned case of travel and destination knowledge. For example, a recent study by Panda and Deepa (2017) investigated relationships between consumers' knowledge sharing and innovation in small and medium companies through the integration of social media. The study, consequently, proved the increasing significance of loyalty related to the knowledge sharing on social media.…”

Section: Findings and Discussionmentioning

confidence: 99%

“…One of the biggest beneficiaries are knowledge workers and companies with a strong online presence that try to feel the sentiment around their products. In this respect, especially important is consumer commitment to share knowledge (Panda & Deepa, 2017), which is the current growing practice.…”

Section: Findings and Discussionmentioning

confidence: 99%

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Knowledge Sharing on Social Media: State of the Art in 2018

Mladenović

Krajina

2019

Journal of Business Economics and Management

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In the past decade, the importance of social media has increased, especially in knowledge sharing practices. Current massive evolution of computer-mediated communication platforms influenced the ways of how knowledge is managed and shared by individuals. This literature review of published papers in the past decade explores the potential of using social media in knowledge sharing by individuals and, through the mapping of the existing studies, identifies research opportunities for future studies. Primary, tacit and explicit knowledge sharing have been investigated. The findings suggest that there are different ways in which knowledge is shared across social media, but the systematic approach and synthesis is challenging to define. Therefore, there are some open courses of future research that may form the basis for a theoretical framework. The results of the present literature review should increase methodological rigor, and provide the guidelines to academics by identifying research opportunities. They can also serve as a comprehensive collection of findings for knowledge management decision makers.

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Section: Findings and Discussionmentioning

confidence: 99%

Section: Findings and Discussionmentioning

confidence: 99%

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Knowledge Sharing on Social Media: State of the Art in 2018

Mladenović

Krajina

2019

Journal of Business Economics and Management

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“…Luhn et al (2017) and Vayrynen et al (2017) found that SMEs use internal tools to support innovation. Panda and Kapoor (2017), Benitez et al (2018) and Scuotto et al (2017) explored social media data for the creation of knowledge and innovation.…”

Section: Literature Reviewmentioning

confidence: 99%

Use of knowledge management systems: analysis of the strategies of Brazilian small and medium enterprises

Júnior

Gobbo

Fukunaga

et al. 2020

JKM

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Purpose This paper aims to highlight the degree of diffusion and intensity of use of knowledge management systems (KMSs) among small and medium enterprises (SMEs) in Brazil and apply a taxonomy that synthesizes the strategies of use of KMSs by the SMEs. In addition, it seeks to better understand the processes, practices and technologies of KM by SMEs, pointing improvements in the KMS of Brazilian SMEs and contributing to obtain better results in the search for efficiency and innovation. Design/methodology/approach Based on a literature review on KMSs used by SMEs, an empirical investigation was conceived, developed and conducted through online questionnaires involving 49 selected SMEs operating in several sectors. Findings This paper reinforces the results of the previous work of Cerchione and Esposito (2017) that point to the existence of a reciprocal relationship between KM-Tools and KM-Practices: one reinforces the other and vice versa. On the other hand, it indicates a difference in the behavior of Brazilian companies in relation to the sample of Italian companies studied by Cerchione and Esposito (2017), which presented a negative correlation between the general differentiation index and the general use intensity index of SMEs, while the Brazilian ones showed a positive correlation. Research limitations/implications The study points out the need for greater dissemination of practices and tools to support knowledge management (KM), as well as greater support for the implementation and effective use of these practices and tools within the organizational context of SMEs. Practical implications This paper identifies the main practices and tools to support KM used by Brazilian SMEs, indicating the need for investments in employee training and acquisition of tools. Social implications SMEs represent an important part of the generation of jobs and income in Brazil. Initiatives that lead to the successful implementation of tools and practices to support KM can increase the efficiency and productivity of these organizations. Originality/value This paper applies in a sample of Brazilian companies the taxonomy proposed by Cerchione and Esposito (2017) combining strategies of SMEs for the use of KMSs.

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“…Innovation is generally described as a catalyst for businesses to keep pace with market changes and drive customer satisfaction, loyalty and performance [5]. The literature explains that in an agile global marketplace where consumers seek better value, innovation is essential for customer satisfaction and loyalty [6]. Scholars in the area of innovation have further mentioned that businesses can use innovations strategically to compete in local and global markets [7].…”

Section: Introductionmentioning

confidence: 99%

Service innovation practices and customer loyalty in the telecommunication industry

2023

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The study sought to assess differences in innovation practices in the telecommunication industry, customer perception of service innovations, and how service innovation practices influence the loyalty of mobile subscribers. A quantitative research approach was adopted to study 250 samples from active subscribers of the leading mobile telecommunication companies in Ghana. Descriptive and regression analytical approaches were used to analyze the study’s objectives. The result indicates service innovation practices significantly influence loyalty. Innovative service concepts, innovative service processes, and new technologies significantly influence customer loyalty with the latter having the strongest influence. The study contributes to the scanty literature on the mentioned subject within the Ghanaian context. Additionally, this study focused on the service sector. Despite the sector’s contribution to the world’s Gross Domestic Product (GDP), previous studies have largely focused on the manufacturing sector. Based on the findings, the study recommends that the management of MTN, Vodafone, and Airtel-Tigo in collaboration with R&D and Marketing departments must invest financial and cognitive resources to develop innovative technologies, processes, and services to address the service convenience, efficiency, and effectiveness needs of customers. The study further recommends that financial and cognitive investment should be based on market and consumer research, and customer interaction. This study recommends similar studies using qualitative research methods in other industries such as banking and insurance.

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Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands

Cited by 6 publications

References 23 publications

Knowledge Sharing on Social Media: State of the Art in 2018

Knowledge Sharing on Social Media: State of the Art in 2018

Use of knowledge management systems: analysis of the strategies of Brazilian small and medium enterprises

Service innovation practices and customer loyalty in the telecommunication industry

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