Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten
Suherna Suherna,
Titin Nasiatin
Abstract:Introduction: The current economic crisis in Indonesia, micro, small, and medium-sized enterprises (MSMEs) have proven to be very resilient. When expanding a nation's economy, micro, small, and medium-sized businesses (MSMEs) play a crucial and vital role, so that’s why the researcher want to know about The aim of this research is to see the influence of customer relationship quality on the marketing performance of MSMEs. Materials and Methods: Sampling from food and beverage MSMEs in Banten province. The samp… Show more
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