Relationship-based marketing and its influence on customer loyalty in a commercial company, Bellavista, 2022
Victor Hugo Fernandez-Bedoya,
Diana Briggiht Montero-Chumpitaz
Abstract:The objective of this research was to determine the influence of relationship-based marketing on customer loyalty (and its dimensions: loyalty heart, information, internal marketing, communication, customer experience management and incentives and privileges) of a commercial company, Bellavista, 2022. The methodology had a quantitative approach, applied type, explanatory and descriptive level, non-experimental and cross-sectional design. The population consisted of 100 consumers of the company (finite). The st… Show more
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